Marketing bites
Glenisk introduces Strained Greek Protein Yogurt range - and other news for FMCG marketers - for the week 12/05/15 - 19/05/15
Print18 May 2015
Glenisk introduces Strained Greek Protein Yogurt range
Glenisk, Ireland’s award winning dairy, has introduced a new range of Strained Greek Protein Yogurts. Fat free and high in protein, they are available in Natural, Vanilla, Raspberry, Mango & Passionfruit, Blueberry, Coconut, Rhubarb, and Strawberry flavours, made with the freshest Irish milk and all containing live cultures. A 150g serving contains about 100 calories, so consumers can enjoy a great taste minus the guilt. The range is gluten free and suitable for vegetarians.
Glenisk is offering coupons for the new range on glenisk.com/first-taste. For more information, visit www.glenisk.com, www.facebook.com/GleniskOrganic or follow www.twitter.com/Glenisk.
Jammie Dodgers goes all grown-up with new Jammie Bakes
The Jammie Dodgers brand from Burton’s Biscuit Company is going all grown-up with the launch of Jammie Bakes, the first ever Jammie Dodgers product aimed at adults. Jammie Dodgers Jammie Bakes are crispy, golden biscuits with a soft, jammie centre. Two variants are available, Raspberry and Apricot, with a RRP of €2.20. The launch will be supported by in-store promotion. For enquiries, call Flanagan’s Foods on +353 1 450 6100.
Orchard Thieves’ launch ‘steals’ the show with Snow Patrol’s Nathan Connolly
New cider, Orchard Thieves has arrived in Ireland and to celebrate, it invited 300 bold guests to follow the fox for a one-night only experience of mischief as it thieved the Liquor Rooms to create ‘The Den of Thieves’ in Dublin. The most audacious thievery of the night occurred when the stage’s screen was hijacked to show Nathan Connolly of Snow Patrol being taken from The Workmans, where he was scheduled to play a set later that night.
For more information, visit Twitter.com/OrchardThieves, Facebook.com/OrchardThievesIreland, www.orchardthievescider.com and www.denofthieves.ie #BeBold
Pictured at the launch of Bepanthen First Moments is ‘Mumbassador’ Pippa O’Connor and son, Ollie (2)
Bepanthen’s First Moments campaign celebrates early days of motherhood
New mums make two ‘SOS’ calls per day in the early months of motherhood, according to new research released by Bepanthen nappy care ointment to coincide with the launch of its First Moments campaign, which celebrates the precious early days of motherhood. Bepanthen is also launching a series of specially commissioned videos featuring real mums in Ireland explaining their baby care tips. The campaign is being led by model mum Pippa O’Connor.
Smoothie bar, growing tunnel and more to pepper the menu for Keelings at Bloom
Keelings returns to Bloom in Dublin’s Phoenix Park this June Bank Holiday Weekend and will reintroduce the popular 20 metre growing tunnel with a few tasty extras. This year, Keelings’ seasonal peppers will feature on the menu. Keelings’ experts will also be on hand to offer green-fingered enthusiasts advice about growing fresh produce at home. Keelings has also teamed up with Glenisk to create a smoothie bar, offering tasty low-fat smoothies.
Erica Roseingrave of Coca-Cola, Robbie Whelan of the National Sports Campus and Bernie Moloney of Foroige
Put the ‘fun’ into fundraising and sign up for the Coca-Cola HBC Foróige 5k!
The Coca-Cola HBC Foróige 5k – which will raise vital funds for young people in Dublin 15 – takes place in the National Sports Campus this Sunday, 24 May and people of all abilities are being encouraged to sign up today to run, jog or stroll the event and enjoy entertainment. The fun day will kick off at 11am, followed by the 5k event at 12pm, which is chip timed by Precision Timing. Registration is €20 and is available on Precision Timing’s website http://registration.precisiontiming.net/events/preview?id=204&EventNAme=Coca-Cola_HBC_For%C3%B3ige_5k and further information is available on Run Ireland’s website. People can also sign up on the day.
For more information, contact Bernie Moloney on 086 8338973 or email bernie.moloney@foroige.ie.
Gin Lane Market launched by world’s master gin distiller
Beefeater London Dry Gin welcomed guests to House, Leeson Street on Thursday, 14 May to launch the Beefeater Gin Lane Market Experience, where they were treated to an exclusive gin master class with master distiller Desmond Payne. Starting on Thursday 14 May, and running every Thursday for eight weeks in House, the Gin Lane Market Experience will feature advice from two of Ireland’s finest gin experts, Ciara Farrell, Beefeater and Rafael Agapito, Head Mixologist at House. The weekly experience is free; contact House, Leeson St. on 01 905 9090 /welcome@housedublin.ie.
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