Aramark Northern Europe appoints Jennifer Martin as marketing and innovation director

Jennifer Martin joins Aramark from her previous role as chief operating officer at The Vet

Jennifer Martin replaces Carolyn Hails, who has been promoted to VP of marketing and innovation for Aramark International

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Foodservice provider Aramark Northern Europe has appointed Jennifer Martin as marketing and innovation director, Northern Europe.

She takes over from Carolyn Hails, who has been promoted to the global role of vice president of Marketing and Innovation for Aramark International, serving Aramark’s business across 20 markets outside the US.

Martin joins Aramark from her previous role as chief operating officer at The Vet, a privately-owned group of veterinary centres, following a successful turnaround and sale.

Prior to this, she worked within the hospitality sector gaining a wealth of experience at TGI Friday’s, Marston’s PLC, and The Restaurant Group PLC, where she developed a broad range of brands and concepts across high street bars, restaurants, pubs and hotels.

Continuing an already impressive career, Martin joins Aramark at an exciting time of growth, with her role encompassing marketing, communications, and dietetics and wellbeing teams who work to support the organisation’s growth across the region.

CEO of Aramark Northern Europe, Frank Gleeson, described the news as “an excellent appointment”

“Jennifer brings an impressive skillset to our team, with a broad range of expertise and diverse experience from both the hospitality sector and other industries,” Gleeson said.

“Jennifer is a dynamic, thoughtful and strong female leader,” he continued. “It has been clear right through the selection process that Jennifer puts people at the heart of her decision making. We are excited for what she will bring to our team, our clients and our consumers.”

Jennifer Martin said she is excited to take on the challenges that lie ahead, noting: “I look forward to building on the marketing and innovation team’s excellent work which leverages strong consumer and customer insight to shape clients’ current and future needs.”

“I was incredibly impressed with Aramark’s mission, rooted in a service mindset, and values which truly resonate with my own values and principles – for me, this alignment is absolutely imperative when leading such a high-performing team and an innovation agenda that fits our customers’ changing needs,” Martin added. “I’m looking forward to applying my experience to grow and diversify our offer across the region through exciting concepts and impactful activation which surprises, delights and delivers time and again.”

With a degree in psychology, Martin has a keen interest in human behaviour and decision making, using consumer insights to ensure clients’ needs are not only met but exceeded. She will report directly to Frank Gleeson, CEO, and join Aramark’s executive leadership team for the region.

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