Mars launches M&M’S minis cookies
Mars Chocolate Drinks & Treats introduces a vibrant new cookie line featuring Chocolate M&M’S minis, backed by a multi-million marketing campaign
Print25 July 2024
Mars Chocolate Drinks & Treats is set to add some fun and colour to the cookie aisle with the launch of new Cookies with Chocolate M&M’S minis.
The cookie launch comes straight on the back of M&M’S minis confectionery launch, which is being supported by a multi-million marketing investment.
Each cookie is packed with M&M’S minis, ensuring every bite is full of crunch, chocolate and colour.
Currently more than 63% of big cookies are purchased by Empty Nesters and Retired consumers1, whereas purchasers of M&M’s confectionery are considerably younger with almost 60% being purchased by young families or older dependents2.
Michelle Frost, general manager at Mars Chocolate Drinks and Treats says: “We anticipate that the launch of Cookies with Chocolate M&M’S minis will attract a new younger shopper to the cookie aisle.
“We believe that we have an enticing consumer proposition, with M&M’S being the biggest chocolate brand globally, a fantastic tasting product and eye-catching packing.”
Cookies with M&M’S minis are available now. RRP €2.79.
For all sales enquiries, please contact SHS Sales and Marketing +353 (1) 401 6200
Read more: A real Egg-stravaganza
Fans 0
Followers