AB InBev UK and C&C Group agree new distribution changes
Effective from 1 January 2025, AB InBev will distribute all owned products directly to off trade customers in the ROI
Print9 September 2024
Drinks giants AB InBev and C&C Group plc (C&C) have announced an update to off trade operations in the Republic of Ireland (ROI) and additional distribution changes across Great Britain (GB).
Effective from 1 January 2025, AB InBev noted that it will distribute all owned products (including Budweiser, Corona and Stella Artois) directly to off trade customers in the ROI.
In a statement, Brian Perkins, president, Budweiser Brewing Group, part of AB InBev, said: “C&C Group and AB InBev have established a valuable partnership over the years, and we will continue to build upon this across the UK and Ireland.
“We are confident about this new direction for AB InBev in the Republic of Ireland, and we are delighted to be able to leverage the full strength of our portfolio to accelerate growth in this key market.”
Control ‘reassumed’
C&C Group will ‘reassume control and distribution of its owned cider portfolio, including Bulmers (which trades in the UK as Magner), across the on and off trade in GB’.
AB InBev and C&C have an effective distribution partnership and remain committed to close collaboration to ensure a seamless transition for customers, the group noted.
Ralph Findlay, chief executive officer & executive chair, C&C Group, added: “We have a strong relationship with AB InBev and continuing this partnership remains a key element of our distribution plans.
“We’re excited about the opportunity to develop and invest in our Magners brand to drive growth as part of our cider portfolio across the on and off trade in Great Britain.”
Read more: C&C Group opens new distribution depot in Heathrow
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