Aldi cuts prices across a range of products
Print5 January 2024
Aldi has announced a new suite of price cuts across a range of popular products; describing the move as part of its “commitment to offer unbeatable value to Irish customers”.
Prices have been reduced by up to 23% and according to Aldi, will see the price of a typical trolley of the most popular goods reduced from €121 to €106.
Lunchbox family favourites such as Crumbed Lean Ham, Sliced Chicken/Turkey, Tube It Fromage Frais, Sandwich Thins and Kids Smoothies have all seen prices reduced as kids head back to school after the Christmas break.
Aldi is also supporting New Year’s resolutions with price cuts across a range of healthy food items. Fitness fanatics can now save on much loved Protein Puddings and Mousses, Irish Lean Beef Burgers, Free Range Chicken Fillets, 0% Fat Greek Yoghurt and Gluten Free Kefir Protein Yogurt Pouches.
Christmas trading
The retailer has also revealed details of its Christmas sales. In one of Aldi’s busiest Christmas trading periods to date, the retailer reported customers snapped up over 8 million Brussels sprouts, 2.5 million mince pies and 320,000 bottles of champagne, sparkling wine and prosecco for Christmas and New Year celebrations.
“We’ve cut prices across our range on the products that matter most to Irish shoppers – from back-to-school lunches and healthy eating options to core staples that go into the trolley each week. We know these price cuts will make a real difference to households right across the country,” said Colin Breslin, Aldi managing director of buying and services.
“Our performance over the Christmas period demonstrates that shoppers not only appreciate our unbeatable prices but are drawn by the top-quality range of Irish products we have on offer,” he added.
“In 2024 we look forward to continuing to deliver the unbeatable value that we’ve been known for in Ireland for 25 years and would like to wish both new and existing shoppers a very happy New Year.”
Through its partnership with FoodCloud, Aldi also paired up its stores with local charity organisations to make the most of unsold fresh and chilled food after stores closed on Christmas Eve.
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