Aldi cuts prices on 230 lines

Aldi is permanently dropping the price on a quarter of its stock in Ireland

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Last month Aldi announced it has made “huge price reductions” on over 230 products across its 67 stores nationwide. The price cuts apply to approx a quarter of the discounter’s stock and are “long term,” according to an official statement.

Aldi announced at the same time that the strength of its Irish buying office “had doubled in the past two years to 24 full-time positions” and still growing.

The price cuts include 20% off extra virgin olive oil (down to €3.19 per 750ml), €1 off a whole free range Irish chicken (down to €5.99/1.5kg), 33% off luxury toilet tissue (down to €1.45/four pack), and 33% off bananas (down to 99c/kg).

Last month Aldi also revealed a like-for-like sales increase of 23% for its Irish business for the first quarter of 2009. Managing director, Aldi Ireland, Donald Mackay said the company expects to reach even more Irish consumers as it expands.

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