Aldi overtakes Waitrose to become Britain’s sixth largest supermarket
Upmarket UK supermarket Waitrose has now been overtaken by Aldi, which has found favour with the UK's middle classes
Print13 April 2015
Aldi has overtaken upmarket rival Waitrose to become the sixth largest grocer in the UK.
Aldi achieved a 5.3% share in the 12 weeks to 29 March in the latest figures from Kantar Worldpanel, after boosting sales by 16.8% during the period.
Waitrose saw sales lift by 2.9% to achieve a 5.1% market share.
In the same period, Tesco saw growth of 0.3% to give it a 28.4% share, while Sainsbury’s lifted sales by 0.2% to a 16.4% market share. But Asda saw sales fall by 1.1% to a 17.1% share, while sales at Morrisons fell 0.7% to a 10.9% slice.
Rival discounter Lidl saw its sales jump 12.1% over the period to a 3.7% market share.
In the Irish market, Aldi holds 8.1% of the market with Lidl trailing behind at 7.6%.
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