Aldi unveils newly renovated Mullingar “Project Fresh” store
Print3 August 2023
Aldi’s Mullingar Co. Westmeath “Project Fresh” store located on the Dublin Road has reopened its doors to customers today following an extensive renovation project investment of €1m which has seen the store interior completely refurbished.
Featuring the new layout, the Mullingar store now offers a wide selection of fresh food at the front of the store, hi-spec fixtures and fittings throughout the store and new product category signage that provides an effortless shopping experience. The customer-focused layout allows for the products customers know and love to be found more easily, whilst browsing new ranges.
The newly refurbished store has received a full makeover in line with Aldi’s award-winning Project Fresh design, which was recognised at the National Grocery Retail Awards when Aldi scooped the Discounter Store of the Year award for its Caherciveen store, thanks in part to its superior quality of display across its fresh fruit and vegetable offering.
Aldi has invested heavily in improving its energy management systems and its entire store network is now powered by 100% wind generated energy. The retailer has achieved ISO 50001 accreditation in recognition of its efforts to improve energy efficiencies. The renovated Mullingar store has also received a CO2 upgrade, meaning there will be a more environmentally friendly refrigerant in-store.
This year, Aldi has invested €7.2 million in upgrading 6 of its stores throughout the country with the launch of Project Fresh Enhanced. Project Fresh Enhanced will introduce in store for the first time exciting new units such as a fresh herb stand, a dedicated bread and cake fixture, and a Health and Beauty feature installed in the revamps. Since 2016, ALDI has already invested €62 million in making stores more energy efficient.
Both Aldi Mullingar stores are deeply rooted in the local community and participates in Aldi’s national partnership with FoodCloud, donating surplus food to local charities on a daily basis. The store has donated over 50,000 meals to its charity partners to date. Both ALDI Mullingar stores are also part of Aldi’s Community Grants network, with Westmeath SPCA and KS Food Appeal all availing of the €500 bursary in recent years.
Operating four stores across County Westmeath including two in the town of Mullingar, Aldi has become an established part of the Westmeath retail landscape, proving very popular with shoppers for bringing greater competition, choice, and value for money. Aldi employs over 90 permanent staff members in Westmeath, spending €3m on wages annually.
“The Project Fresh revamp of our store is fantastic news for our local customers,” said Slawomir Szlapczynski, Aldi’s Mullingar Dublin Road, store manager. “The new spacious design makes for a very enjoyable shop and customers can easily find everything they need.”
“Our promise to our Westmeath customers is that we will never be beaten on price, and we will always provide the best value,” Szlapczynski added, noting that “in this current environment, [this] is more important than ever.”
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