Casillero del Diablo launch ‘Wine Legend’ TV campaign
Richmond Marketing and Viña Concha y Toro have launched the Casillero del Diablo ‘Wine Legend’ TV campaign.
Print4 April 2013
The legend of Casillero del Diablo, the best-known wine brand of Concha y Toro and Chile, has taken to the big screen all over the world.
The TV spot simulates the style of a film trailer with adverts 30, 45 and 100 seconds long.
With a solid presence in more than 135 countries Casillero del Diablo wants to continue spreading its historic legend but this time in a different way, through a stylish script in a modern format “with high-impact and a great production.
“Casillero del Diablo has achieved a breakthrough at an international level because of the partnership with Manchester United but we must not forget that the origins of this wine are in Chile and that it’s part of the history of this country,” declared Sebastián Aguirre, Marketing Manager of Premium Wines there, “We believe that with this advertisement we are achieving our intention of letting the people know the history of the wine without leaving aside its internationalisation.”
The video has, as its main character, a daring thief who visits an exhibition of luxury pieces with the sole purpose of stealing one of the most prized objects: a bottle of Casillero del Diablo.
The campaign has been released across TV, cinemas, digital and printed media.
TV cchannels running the campaign here include RTE, TV3, 3e, E4 and Sky media.
Casillero del Diablo’s TV spot simulates the style of a film trailer with adverts 30, 45 and 100 seconds long.
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