Cheez-It research shows 61% of Irish are cheese obsessed 

As Cheez-It launches in Ireland for the first time, research reveals that one in 10 respondents would consider getting a tattoo to celebrate their cheesy devotion

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Brand Central

To celebrate its launch in Ireland, Cheez-It conducted a survey that revealed 61% of Irish people consider themselves “cheese-obsessed.”

The research also found that 14% of cheese lovers are wary of those who don’t share their passion, while 34% admit they would judge someone for disliking cheese.

This survey marked the introduction of Cheez-It, a popular billion-dollar snack brand from the U.S., to the Irish market.

Ireland is just one of two EU markets where this iconic brand is landing. 

Double the flavour

Cheez-It will be available in two flavours, Double Cheese and Cheese & Chilli and cheese lovers will no doubt be eager to try the new snack on offer. 

Guaranteed to hit the spot, they are baked with 100% real cheese, while its unique curved shape gives it the ultimate satisfying crunch.  And as it’s baked, not fried, the flavour packs a powerful punch.

The research also showed that 47% even argued that cheese was something they couldn’t live without. 

Cheese obsessed 

In fact, ‘obsessives’ have gone to great lengths to get their ‘cheese hit’, with nearly half of respondents revealing they’ve snuck their own cheesy snacks into places, with 6 out of 10 people craving cheese daily, or weekly.

Cheese fanatics are willing to go to drastic lengths to show their commitment to the food. One in 10 would happily get a tattoo declaring their love for it.

“As we know from our research, cheese is one of the nation’s favourite foods and it’s clear the Irish will go to extreme lengths to show their love for it,” said Ann Rose Eng, spokesperson, Cheez-It.

Cheez-It is available from all major stockists in Ireland.

Product Information

Product: Cheez-It

Flavours: Double Cheese, Cheese & Chilli

Available from: August 2024

Pack size:

Double Cheese: 40g, 120g

Cheese & Chilli: 40g, 120g

RRP*:  

40g RRP €1.40*

120g RRP €3.39*

*Retailers are free to set their own prices and is at their sole discretion

Read more: Cheez-It makes its Irish debut with two bold flavours

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