Cool Beans launches in UK with Waitrose
Following less than one year of trading in Ireland, bean-based meals have made a breakthrough into competitive UK market
Print13 November 2015
Award-winning Irish startup, The Cool Bean company announced its official launch into the UK today with premium retailer Waitrose, following less than one year of trade in Ireland with Supervalu and selected Fresh stores.
Cool Beans is a potted, healthy, bean-based meal that comes in three flavours; smokey paprika, original tomato and hot chilli – the latter two of which will retail at £1.99 in 135 Waitrose outlets this week in a 300g microwaveable pot created exclusively for the store. The first fortnight will see both products promoted for £1.49 in the chill aisle. The range currently retails at a RRP of €3.49 for 400g pots in their ROI stockists.
Founded by Corkonian, Sarah O’Connor and Tipperary-born Isolde Johnson in 2013, the Cool Bean Company aims to create a no fuss, no nonsense, superhero food. Similar to other successful food brands such as Innocent and Pieminister, the company had their start on the music festival circuit before progressing to a retail ready offering in Ireland in September 2014.
Speaking of their latest foray into the burgeoning UK market, founder Isolde Johnson commented, “Launching with a partner like Waitrose in the UK is a huge milestone for us. Waitrose is renowned as innovators in the convenience food market and they have identified the niche that Cool beans fill in that sector – an uncompromisingly fast, healthy, delicious meal or side dish for those who don’t have time to cook from scratch but care about what they eat and serve to their families.”
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