Daybreak kickstart new initiative in aid of Irish Heart Foundation
With its new ‘Around the World’ challenge, Daybreak is stepping up for the thousands of individuals living with heart disease and stroke across Ireland
Print21 June 2021
Daybreak has launched a new ‘Around the World’ challenge in aid of the Irish Heart Foundation this June. Over 300 Daybreak employees representing 96 Daybreak stores will be embarking on a month-long active challenge to travel a combined 40,075km, by walking, running, and cycling the distance around the world.
Daybreak is a long-term corporate partner of the Irish Heart Foundation and is committed to supporting the thousands of individuals living with heart disease and stroke across communities in Ireland.
Each store is asking customers, family, and friends to sponsor employees along their journey to help achieve their fundraising target.
Vasco Vilas, assistant brand manager with Daybreak said: “We care about people in our communities across Ireland, and understand and respond to their everyday needs.
“We are proud to support the Irish Heart Foundation in its mission to save lives by eliminating premature death and avoidable disability from cardiovascular disease and ask customers to support our challenge.”
Every euro raised during the challenge will go directly to the Irish Heart Foundation. The funds raised will help the charity to continue to be there, educate, support and advocate for patients and their families as they are diagnosed with a new heart condition, are recovering from a stroke or heart event, or learning to live well with a condition.
Mary Anne Sweeney, corporate partnerships manager with the Irish Heart Foundation added:
“We are so thankful for Daybreak, and it’s employees for taking on this exciting challenge to help heart and stroke patients all across Ireland. Through their generosity, we will support people in local communities and put a comforting arm around the shoulder when they need it most.”
In 2020, the Irish Heart Foundation supported over 5,000 patients and this year they anticipate a 25% increase in demand for their services across local communities.
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