Diageo invests €30m to double production of Guinness 0.0
Diageo’s investment brings total funding for Guinness 0.0 to more than €60 million
Print28 October 2024
Diageo has today announced a €30 million investment into the production of Guinness 0.0 at St. James’s Gate, bringing the company’s total investment into the production of the non-alcoholic stout to more than €60 million, since its launch just three years ago.
The announcement will bring the Guinness 0.0 production capacity at St. James’s Gate to 176 million pints of Guinness 0.0 a year for the domestic and international markets, almost doubling capacity.
Rising demand
Now in 1,700 pubs across Ireland on draught with the aim to be in 2,000 outlets by Christmas, the demand for Guinness 0.0 is increasing exponentially.
Protecting the taste and quality of Guinness is prioritised through the production process of Guinness 0.0 and something that Irish consumers have welcomed, with Guinness 0.0 draught experiencing an almost 50 per cent increase in volume sales between the end of February 2023 and the end of February 2024.
The investment reflects the success of years of rigorous research and development that has gone into Guinness 0.0 and goes towards supporting the longer, more complex production process of the non-alcoholic stout, seeing it take an extra two days of brewing compared to Guinness.
Doubling capacity
Aidan Crowe, Beer Operations director, Diageo, said: “Today’s investment will allow us to double our capacity for Guinness 0.0 and meet the ever-growing demand from consumers as they move towards moderation and look for more choice when it comes to great tasting, premium non-alcohol products.
“Guinness has a long history of innovation and delivering products of the highest quality, and we continue to do that through Guinness 0.0 – producing the same great taste, quality and premium experience that people have come to expect from a brand like Guinness, just without the alcohol.
“St. James’s Gate is the global hub of Guinness 0.0 production for markets around the world, and this investment goes a long way in supporting that work and continues the legacy of true innovation here in Dublin 8.”
Read more: Diageo takes full control of key brands in France
Related Articles
Christmas cheer →
Fans 0
Followers