Donegal Catch launches range of frozen fishcakes in three delicious flavours

Donegal Catch has introduced five new products including Battered Fish Nuggets which are ideal for busy families

Donegal Catch is launching five new products – including three unique varieties of frozen fishcakes – the first brand to offer a range in the freezer aisle

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Brand Central

Donegal Catch, Ireland’s leading frozen fish brand for almost 40 years, is thrilled to announce the launch of its Donegal Catch Fishcakes range.

Designed with busy professionals, couples and families in mind, these convenient new fishcakes are sure to elevate any meal occasion at home. With two portions per pack, they are perfect as a starter, part of a lunch spread, or a quick midweek evening meal.

Donegal Catch’s fishcakes can be cooked from frozen and are suitable for both air fryers and ovens. Developed and made in Ireland using responsibly sourced fish and the packaging is fully recyclable.

The range includes the following varieties:

• Irish Haddock Ginger & Chilli €4.50 x 2 fishcakes: A fusion of 100% Irish haddock, fluffy mashed potato, and the vibrant flavours of chilli and ginger with Donegal Catch’s signature golden breadcrumbs. The haddock fishcakes are high in protein and free from artificial colours, preservatives and flavours.
• Irish Hake Lemon & Parsley €4.50 x 2 fishcakes: Made with 100% Irish hake, complemented by lemon, parsley and a blend of herbs, combined with the irresistible texture of mashed potato and Donegal Catch’s signature golden breadcrumbs. The hake fishcakes are high in protein and free from artificial colours, preservatives and flavours.
• Atlantic Salmon €4.50 x 2 fishcakes: Prepared with 100% Atlantic Salmon, this fishcake features a delightful blend of fluffy mashed potato and herbs, all wrapped in Donegal Catch’s signature golden breadcrumbs. The salmon fishcakes are a source of protein and free from artificial colours, preservatives and flavours.

Meanwhile, parents are always looking for fun and creative ways to encourage their kids to eat more fish and as always Donegal Catch is here to help. Donegal Catch is delighted to introduce new golden, crunchy and tasty Battered Fish Nuggets. Busy families are under increasing financial pressure and time constraints but want to continue to ensure their kids eat well and Donegal Catch offers the quality assurance parents need with products that kids will love.

Donegal Catch is also proud to introduce a new Irish Breaded Hake Family Pack. The hake fillets are made with 100% Irish hake, responsibly caught in Irish waters and produced in Ireland. Both products come in fully recyclable packaging and can be cooked in the air fryer or oven.

• Battered Fish Nuggets €3.75 per 250g – Donegal Catch Battered Fish Nuggets are made with 100% fish fillets and produced in Ireland. Looking for new ideas to help your children get the recommended two portions of fish per week?* Enjoy Donegal Catch’s tasty fish nuggets in a lunchtime wrap with wedges or served alongside classic mash and their favourite vegetables. The fish nuggets are a source of protein and free from artificial colours, flavours or preservatives.
• Breaded Irish Hake Fillets – Family Pack €6.99 x 5 fillets – Donegal Catch Breaded Hake Fillets are made with 100% Irish hake, responsibly caught in Irish waters and produced in Ireland. Hake is a mild flavoured fish, with a firm texture and delicate flavour. This family pack is the perfect way to help you and your family get the recommended two portions of fish per week*. The breaded hake fillets are high in protein and the Donegal Catch breaded range is free from artificial colours, preservatives and flavours.

“We are really excited about the launch of our fishcakes and even more delighted that we are the first brand to bring a range to the freezer aisle in Ireland,” says Aisling Twomey, Donegal Catch marketing manager.

“They are absolutely delicious and will be a game changer for busy people and families who are looking for tasty, nutritious meal ideas that can be cooked from frozen and available when you need them.

“As well as the fishcakes, we are also launching battered fish nuggets which are a perfect way to help parents to encourage kids to eat more fish and a family pack of breaded Irish hake fillets. Our team have been working hard to bring these innovative, new products to the market and we hope shoppers will love them as much as we do!”

Responsible fishing

Supporting responsible fishing practices, Donegal Catch work closely with all fish suppliers to source the best quality fish, fully traceable back to the boat. For Irish haddock, whiting and hake, Donegal Catch is a key stake holder in the Bord Iascaigh Mhara (BIM) backed Fishery Improvement Projects (FIPs), which focus on improving the sustainability of these Irish fisheries. Donegal Catch procure 100% of its haddock, whiting and hake from Irish co-ops, fishermen and fisherwomen who are members of the Fishery Improvement Projects.

Donegal Catch also has tasty and quick ideas for new recipes, along with top tips on how best to get more fish into your diet. More details can be found at  www.donegalcatch.ie, Instagram and Facebook.

*(The Irish Heart foundation recommends two portions of fish per week, with one portion being an oily fish.)

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