Dunnes holds the highest market share amongst all supermarkets
Print27 May 2024
Dunnes holds 23.7% market share with growth of 7% year-on-year, in the four weeks to 12 May 2024, according to the latest data from Kantar.
Dunnes’ growth stems mainly from more frequent trips, up 4%, contributing €29.7 million to its overall performance.
Tesco holds 23% of the market, up 7.1% year-on-year, the data indicates.
Tesco has the strongest trip frequency growth amongst all retailers for another month in a row, up 8.7% year-on-year, contributing an additional €61.2 million to their overall performance.
SuperValu holds 20.4% of the market with growth of 3.7%.
SuperValu shoppers make the most trips in-store compared to all retailers, an average of 21.6 trips, and the retailer also experienced the strongest growth in volume per trip, up 8.9%.
This contributed an additional €56.2 million to their overall performance.
Lidl holds 13.8% share and growth of 6.1% year-on-year.
More frequent trips contributed an additional €42.2 million to their overall performance.
Aldi holds 11.6% market share.
New shopper recruits alongside more frequent trips contributed an additional €15.4 million to their overall performance.
BBQ buys
Take-home grocery sales in Ireland increased by 4.7% in the four weeks to 12 May 2024, the research shows.
May saw more shoppers out and about and picking up items to enjoy in the long-awaited sunshine.
Volumes per trip were up slightly at 0.2% while frequency was also up by 1%, with shoppers making 21 trips on average over the month of May.
Average prices grew by 1.8% in May, up on last month’s 0.7%.
Grocery inflation
Grocery inflation stands at 2.6% in the 12 weeks to 12 May 2024, down 13.3% compared to the same period last year.
Although value sales are up significantly, grocery price inflation remains the driving factor behind rather than increased purchasing.
Emer Healy, business Development Director at Kantar, explained: “Once again we see grocery inflation fall for the thirteenth month in a row – now sitting at the lowest level we have seen since March 2022.
This is welcome news, but Irish consumers are still looking for bargains with over 25% of value sales on promotion, down 4% since January 2024.
“Retailers are also promoting their own label ranges to get shoppers through the door. Sales of own label are performing well and growing ahead of the total market at 5.7% year-on-year, with shoppers spending an additional €86m year-on-year.”
Read more: Dunnes leads the way as Ireland’s top grocer
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