Enjoy a handmade slice of Sicily in minutes with Slicey

Niall McGrath, founder, Slicey 

Slicey, the world’s first air fryer pizza slice, is changing the snacking-game as it hits supermarket shelves across Ireland. The exciting new product is bringing the delicious taste of Sicily to our shores to be enjoyed from the comfort of your own home, in a matter of minutes 

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Brand Central

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14 October 2024

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Slicey is the first pizza in the world that has been specifically created to cook perfectly in an airfryer.

The sourdough base is double fermented at two different temperatures to ensure the texture cooks evenly to deliver absolute perfection in every bite, while the pizza is conveniently shaped to slot into an airfryer basket. 

Gone are the days of preheating your oven and waiting over 20 minutes to enjoy a pizza at home.

With Slicey, simply pop your preferred flavour into the airfryer and enjoy restaurant quality pizza in just eight minutes.  

Sicilian-style stonebaked pizzas 

Slicey pizza slice was developed in the hills of Visso outside of Rome, with painstaking care taken to ensure the pizzas live up to the stellar reputation of Italian cuisine. Slicey prides themselves on their exceptional, restaurant-standard quality of Sicilian-style stonebaked pizzas, cooked to perfection in your airfryer. 

Slicey pizza slices are available in three delicious flavours: The classic Margherita, Pepperoni and a spicy Diavola. Each slice is made from all natural ingredients, containing up to 15g of protein at just 440 kcals.  

Busy work-from-home lunchtimes and after school snacking will be an absolute breeze thanks to Slicey.

The quick and easy cooking method allows you to sit back and let your airfryer do the hard work, without compromising on nutritional value or taste. 

Don’t lose anymore time – Slicey is available now in select retailers nationwide. RRP: €3 

About Slicey 

Founded by the entrepreneur behind Fulfil Nutrition and Cali Cali Foods, Niall McGrath, Slicey is the world’s first airfryer pizza slice.

McGrath first embarked upon the Slicey journey following a family holiday in Italy.

His five-year-old son drew a pizza slice character and called him Slicey, encouraging his father to make ‘Slicey’ pizzas.

Following extensive market research, McGrath found a gap in the market for a pizza slice that could be quickly cooked as a snack, to restaurant perfection.  

When McGrath and his family were on holidays in Italy again a few years later, they particularly enjoyed the Sicilian pizza slices in a rectangular shape with a sour dough base, which are slightly thicker than the traditional Neapolitan pizza.

One day, he tried to reheat pizza slices from an Italian pizzeria and found that the oven dried them out, the microwave made the dough soggy and chewy and the frying pan only cooked one side.

He decided to try an airfryer and the results were perfect. 

McGrath set out to create the perfect airfryer pizza snack, that preserved the pizzeria texture that he knew and loved from Italian restaurants.

McGrath travelled throughout Italy sampling pizzas and spent nine months in a test kitchen outside of Rome, creating sample after sample for Slicey. 

Join the Conversation: www.sliceypizza.com 

IG: @sliceypizza 

TT: @sliceypizza 

Hashtag: #SliceyPizza  

 

 

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