Febvre to distribute Jose Cuervo & Proximo Spirits
Proximo Spirits UK has appointed Febvre & Company to distribute its spirits portfolio including Jose Cuervo Tequila in the Republic of Ireland.
10 July 2013
The portfolio also includes Kraken Black Spiced Rum, Boodles Gin and Maestro Dobel Tequila along with the Jose Cuervo Tequila portfolio.
The new portfolio is the latest addition to ‘The Bar Library’ in Febvre and the new products are available to both the on- and off-trade as well as in all Irish duty-free shops operated under the Dublin Airport Authority.
Formerly a wine distributor, Febvre & Company is an independent, family-owned company established in Ireland for over 50 years.
“The recent launch of The Bar Library at Febvre and our fully-fledged expansion into the world of spirits has proven an exciting new chapter for our company,” commented Febvre’s Managing Director Anthony Alken, adding, “We’ve been fortunate to work with Kraken and Maestro Dobel over the past year and are delighted to see the portfolio expand to include the broader Proximo Spirits and world-renowned Jose Cuervo portfolios.”
Proximo Spirits UK’s General Manager Dave Steward added, "Proximo have enjoyed excellent successes with their brands in the UK and Ireland over the past 30 months. With the addition of Jose Cuervo to the portfolio, now’s the right time for us to bring our brands back under our control. We look forward to starting on a new chapter in partnership with Febvre & Company".
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