Green Isle relaunches frozen chips range with new look
The two products currently available in the range are Extra Crispy French fries and Extra Crispy Crinkle chips, retailing at €4.50
Print30 October 2024
Green Isle has announced the relaunch of its frozen chips range with a new brand identity and exciting extra crispy innovation.
The new look gives the chips range its own distinctive personality within the portfolio and revitalises an iconic brand.
The packaging redesign will help make Green Isle more recognisable, impactful on-shelf and easier to shop for consumers.
Consumer research
Driven by extensive consumer research, Green Isle discovered that today’s shoppers are looking for a superior eating experience when it comes to frozen chips.
Consumers want a smoother, softer potato coupled with a crunchier, crisper exterior – and Green Isle has answered the call with its brand-new Extra Crispy Range.
The Extra Crispy range gives consumers the ultimate extra crispy chip experience, the perfect addition to any family meal.
Choose from Extra Crispy French Fries or Extra Crispy Crinkle chips. They are made with carefully selected potatoes prepared in sunflower oil and are perfect in the air fryer.
“My family and friends love getting together when there’s extra crispy french fries or extra crispy crinkle chips for dinner. Extra crispy, fluffy potatoes, perfect in the air fryer. They’re a win win,” said Derval O’Rourke, ambassador, Green Isle.
Customer feedback
“We listened to what consumers really wanted from their chips: a more satisfying, restaurant-quality, deliciously extra crispy chip, using breakthrough technology, our new Extra Crispy range ensures that your chips stay deliciously crispy long after they come out of the oven or air fryer,” said Mairéad Walsh, marketing manager, Green Isle.
The two products currently available in the range are Extra Crispy French fries and Extra Crispy Crinkle chips. Each pack retails at €4.50. Find them in the freezer aisle.
For generations, Irish families have trusted Green Isle to put good food on their tables.
Walsh noted: “To some people, Green Isle may just be the reliable pack in your freezer but dig a little deeper and you’ll realise that there’s much more to us than that.
“From sustainable packaging to tackling food waste, and ensuring our products are as nutritious as possible, we want to create an Ireland where everyone can eat better and live greener. That’s goodness for all.”
Read more: Green Isle simplifies Christmas feasts with vegetable and potato sides
Related Articles
Green releases two new festive favourites for Christmas →
Fans 0
Followers