Ireland’s favourite 71-100 brands: 100 Master Brands at Home

The recently released 2024 Ireland Brand Footprint report by Kantar sheds light on the brands that have not only endured but thrived in challenging times. Here's the top 71-100 brands that have secured their place in the hearts and baskets of Irish shoppers

Brand Central

Read More: 100 Master Brands at Home

27 June 2024

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The recently released 2024 Ireland Brand Footprint report by Kantar sheds light on the brands that have not only endured but thrived in challenging times. Here’s the top 71-100 brands that have secured their place in the hearts and baskets of Irish shoppers

Ireland’s top 71-100 brands

71.) Charleville

72.) Comfort

73.) Flora

74.) Nivea

75.) Nature Valley

Nature Valley has climbed an impressive 16 places in this year’s Kantar 100 most-chosen brands. Launched here in 2006, Nature Valley is Ireland’s number one snack bar. All its bars are made with great tasting ingredients, like natural oats, honey, peanuts and almonds. Nature Valley offers added benefits through its core platforms Nature Valley Crunchy, made with 100% wholegrain oats, and Nature Valley Protein bars, which contain 10g of protein and are gluten free.Nature Valley continues to offer a broad range of delicious products also including our Crunchy Dipped range and Sweet & Salty Nut bars.

A staple for every household, Nature Valley bars help families to #GetEquippedForLife with delicious snacks perfect for any time of day.

76.) Andrex

77.) Galtee

78.) Weetabix

79.) BEN’S ORIGINAL

80.) Cadbury’s Wispa

81.) Ballygowan

2024 has been another landmark year for Ballygowan with the brand jumping 32 places to be the only water brand to feature in the top 100 brands.

The year kicked off with a burst of activity in January with the ever-growing Ballygowan Hint of Fruit range. This flavoured water variant which is always sugar free continues to gain momentum while continuously innovating
to meet the high consumer demand. Peach was added to the existing range of flavours in 2023 along with Strawberry, Summer Fruits and Mango & Passionfruit. Given the continued success of these flavours, keep an eye out for the latest fl avour variant coming this summer. As you might expect, the summer will see a comprehensive activity plan including TV, VOD, radio, social and digital and will also be brought to life in stores throughout Ireland with vibrant point of sale.

Ballygowan continued its official water partnership with the IRFU through a range of exciting activity during this year’s Six Nations. In addition to a comprehensive above the line campaign which included out of home, social and digital; there was an exciting special on-pack across the Ballygowan 750ml, 1L and 1.5L SKUs. These packs featured IRFU players such as Bundee Aki, James Lowe, Garry Ringrose, Tadhg Furlong, Josh van der Flier and Jack Crowley. Consumers also had the chance to scan a QR code on pack to win 100’s of rugby prizes including match tickets, rugby balls and hats.

Sustainability continues to be at the heart of the Ballygowan brand and 2024 will see increased investment in Newcastle West, the
home and source of Ballygowan as the brand continues to strive towards being Ireland’s most sustainable water brand.

82.) O’Donnells

O’Donnells, Ireland’s most awarded crisps brand, has mastered the art of producing premium-quality, delicious hand cooked crisps. O’Donnells is the leading hand cooked crisp brand in Ireland and currently hold 12.1% value market share*. Since 2010, O’Donnells has captured the hearts of Irish consumers with its superior quality and delectable range of flavours.

This year O’Donnells is honoured to move up 17 places to the number 82 spot in the Kantar Top 100 brands. Proudly boasting the title of the Most Awarded Crisp in Ireland, O’Donnells has been honoured with an impressive 11 awards in the past year**. These prestigious accolades serve as a testament to the exceptional quality offered by Ireland’s favourite hand cooked crisp brand**.

In June, O’Donnells was delighted to announce the launch of their brand new flavour: Fire Roasted Buffalo Wings. O’Donnells Fire Roasted Buffalo Wings perfectly combines bold tangy flavours with roasted spices to deliver an indulgent experience that is designed to be savoured.

Hitting the shelves for summer, O’Donnells’ delectable new flavour is the snack of choice for those leisurely summer moments. Indulge in O’Donnells’ exquisite fusion of flavours during a relaxing summer evening, or delight your guests with this fi re-roasted taste sensation at your BBQ gatherings.

Throughout the summer O’Donnells is live with the ‘Taste Above All Else’ campaign, spanning across TV, VOD, OOH, Digital, Social and In-store. The campaign will be activated across the summer months, driving significant brand awareness, physical and mental availability, enhancing sales performance in store.

*Source: Based in part on data reported by NIQ through NielsenIQ Database for Crisps & Snacks for 52 week period ending 24th March 2024, for Ireland Multiples and Retail Channels. Copyright © 2024 ** 2023 Awards: 5 x Free From Food Awards, 3 x Irish Quality Food Awards and 3 x Great Taste Awards

83.) Always

84.) Doritos

85.) Irish Yogurts

86.) Maltesers

87.) Guinness

88.) Domestos

89.) Philadelphia

90.) Odlums

For over 175 years, Odlums has been a trusted name in Irish households, milling and packing flour since 1845. Established by the Odlum family, the brand has become synonymous with quality and tradition. It believes baking isn’t about perfection but about the joy of the process and the pride in sharing creations with loved ones.

A recent research study indicates that Odlums has high levels of consumer awareness and continues to lead the category in regular and most-often purchasing. In addition, consideration levels and mental availability in key category entry points is high and market leading. Odlums is synonymous with quality, trust and premiumness.

Retailers can confidently stock Odlums products, knowing it caters to a wide range of baking needs. Whether it’s fairy cakes for playdates, a lemon drizzle for summer picnics, or a cherished family soda bread recipe, Odlums offers products that enhance every baking experience.

Odlums’ evolving range includes premium fl ours and mixes that appeal to all types of bakers. For those who enjoy baking from scratch, our Strong White Flour is perfect for croissants, and its Coarse Wholemeal Flour adds fibre to breakfast muffins.

For customers who prefer convenience, its quick and easy mixes, such as the Double Chocolate Chip Pancake Shaker, provide delicious results with minimal effort. Odlums has supported bakers through generations, and its products continue to be a staple in local supermarkets.

To explore its range and find out more, visit Odlums.ie or follow Odulms on Instagram, Facebook, and TikTok.

91.) John West

92.) Sensodyne

93.) Actimel

All day, every day, your immune system is working hard to keep you healthy. And when you take good care of it, it takes good care of you. Actimel’s scientists are its in-house experts and have been working for over 20 years to develop our unique cultures. Every shot of Actimel is bursting with 10 billions L. casei cultures and contain vitamins D and B6 which help support your immune system. An Actimel shot contains 33% of your daily Reference Intake (RI) for Vitamin D and 15% of your daily Reference Intake (RI) for Vitamin B6.

Actimel supports your immune system and has a wide variety of delicious flavours including strawberry, multifruit or raspberry (also available in 0% added sugar & fat) or the latest innovation Actimel Plus in Mango & Tumeric containing 100% of your recommended intake of Vitamin D in one shot.

The range can be found in a selection of pack sizes to suit the whole family.

*Actimel contains Vitamins D and B6 to help support the normal function of the immune system.

**Vitamin B6 contributes to normal energy-yielding metabolism.

RI: Reference intake of an average adult (8400 KJ/2000 Kcal) (as per Food Information Regulations). Enjoy as part of a balanced diet and healthy lifestyle.

Ireland’s favourite 71-100 brands: 100 Master Brands at Home