Irish Brands to benefit as Amazon.ie launches today with ‘Brands of Ireland’ page

Irish businesses small and large including Barry’s Tea, Bewley’s, and Ella & Jo will also soon be available on a dedicated ‘Brands of Ireland’ page
18 March 2025
Irish Brands are set to benefit from a new virtual shopping platform as Amazon.ie launches today (18 March) with ‘Brands of Ireland’ page.
Irish businesses small and large including Barry’s Tea, Bewley’s, and Ella & Jo will also soon be available on a dedicated ‘Brands of Ireland’ page.
Amazon.ie has officially opened its virtual doors, offering customers in Ireland a wide selection of over 200 million products with low prices in euro, and ‘fast, convenient delivery and returns’.
Customers will enjoy one-day delivery on millions of products, and can browse products with clear, local pricing and without additional customs charges, Amazon noted.
Taoiseach Micheál Martin, commented: “This expansion by Amazon will give consumers more choice and better value, as well as help small, medium and large businesses across the country promote their own Irish and international products.
“By using Amazon, people know that they will get a well-trusted, great service. It’s good news for all.”
‘Brands of Ireland’
‘Brands of Ireland’ is part of a collaboration with Enterprise Ireland, and is being set up to help customers find their favourite Irish brands, and help local businesses to achieve greater scale and success.
“The launch of Amazon.ie presents a significant opportunity for our business and others in Ireland,” said Helena Dingley from Ella & Jo.
“It will help us reach new customers, strengthen our brand, and support our retail partners.
“Amazon’s infrastructure and expertise will help expand our presence in the domestic market, while also accelerating our international growth.”
Amazon Prime
Starting today, customers can also join Prime on Amazon.ie for just €6.99 per month, and enjoy the very best of shopping, savings and entertainment – including fast, free delivery, exclusive deals and shopping events like Prime Day, award-winning TV shows, movies and live sport including the UEFA Champions League on Prime Video, free games on Prime Gaming, and exclusive offers with partners including Odeon cinemas and Deliveroo.
Those customers in Ireland who already have UK Prime memberships can easily switch, and will automatically have their UK Prime membership cancelled and refunded when they do so.
All customers, including those who are switching from a UK membership, can try Amazon.ie Prime by signing up for a 30-day free trial.
“Our teams across the country are unbelievably proud and incredibly excited to launch Amazon.ie,” said Alison Dunn, Ireland country manager at Amazon.
“The store brings a wide selection of great value products with fast delivery to customers in Ireland, a local Prime membership with incredible benefits and savings, and lots of opportunities for Irish businesses to reach more customers.
“We have been building towards this moment since the launch of our Fulfilment Centre in Dublin in 2022, and we can’t wait to write the next chapter of our story in Ireland.”
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