Irish food exporters showcase innovation at SIAL Paris
Bord Bia and 15 Irish food companies are participating in SIAL Paris, the world’s premier food exhibition, aiming to strengthen international trade ties and showcase Irish innovation
Print22 October 2024
Bord Bia and 15 Irish food exporters are in Paris for the world’s largest food fair, Salon International d’Alimentation (SIAL), which opened on Saturday 19 October and runs until Wednesday 23 October.
Approximately 7,500 exhibitors from 130 countries will be competing for the attention of around 8,000 buyers with an estimated purchasing power of €50 billion.
Today, Minister of State with responsibility for Research and Development, Farm Safety and New Market Development at the Department of Agriculture, Food and the Marine, Martin Heydon T.D, will visit the Irish companies exhibiting at SIAL and attend a series of customer meetings arranged by Bord Bia.
Marketing campaign
Bord Bia chief executive, Jim O’Toole commented that Bord Bia has invested in a major pre-show B2B marketing campaign to recruit influential buyers to meet with Irish exhibitors.
In addition, Origin Green branded billboards are on display at prominent locations within the exhibition area to entice trade buyers to visit the Ireland stands.
“Bord Bia has arranged high level meetings between international buyers and retailers and their Irish meat and dairy suppliers,” said Jim O’Toole,chief executive, Bord Bia.
These meetings will be supported by Minister Martin Heydon and are designed to strengthen and grow their trading relationships and identify further business opportunities.
Innovation awards
A special feature at SIAL are the Innovation Awards, which spotlight innovative products developed by the agri-food sector.
Dawn Farms has been shortlisted for their MEAT+ product, which combines plants with meat. They will be showcasing MEAT+ at the dedicated SIAL Innovation Zone.
“The theme of this year’s event is ‘60 years of excellence in global food innovation’. Who better exemplifies this, than Irish farmers and food producers who have been producing innovative and high-quality food production for decades,” said Minister Heydon T.D.
SIAL is an opportunity for Irish exhibitors to connect with both French and international trade visitors.
“These engagements are invaluable to explore new customer opportunities as well as building on existing customer relationships, to strengthen our exports. I look forward to meeting each of the Irish companies at SIAL and I wish them all a very successful show.”
Irish companies have a long history of exhibiting at SIAL and this year marks Ireland’s 24th appearance at the trade fair, which celebrates 60 years this year.
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