Irish lamb prices rising

Thanks to Bord Bia, lamb is rising in popularity and price in Belgium and France, and farmers in Ireland are fetching 15c to 20c/kg over quoted factory prices

Print

Print

Brand Central

Bord Bia has been driving demand for Irish lamb abroad, running tasting promotions through Carrefour in Belgium. As the country’s leading retailer with 25% market share, the initiative is causing a significant rise in sales of Irish lamb throughout the summer period.

The tasting programme is in place in 40% of Carrefour’s Belgian outlets and since the promotions began the retailer reports a 30% increase in Irish lamb sales.

In Ireland meanwhile, the IFA says strong demand for Iirsh lamb as driven up factory prices to €UR3.85/kg. National sheep committee chairman Henry Burns said that factories are having to pay 15c to 20c/kg over quoted prices of €3.60/kg to €3.70/kg for lambs, and that in the UK factory prices have moved up to £3.28/kg (€4.00/kg). Bord Bia has reported that the price for Grade 1 Irish lamb in France has risen to €4.40/kg.

Related Articles

Felix brings the pet and music industry together like never before →

Musgrave MarketPlace expands scholarship programme with TU Dublin  →

Five Irish food & drink producers named 2024 Homegrown at Maxol winners →

Hunter Media Group launched as parent company for three Irish marketing agencies →