Lidl chief leaves following “unbridgeable” strategy differences
Print24 March 2014
Lidl’s chief executive Karl-Heinz Holland has left the company, allegedly due to "unbridgeable differences" on its future strategy.
Lidl’s parent company Schwarz Group, which is based in Neckarsulm, Baden-Württemberg, declined to reveal what the differences it cited were.
In a statement, the holding company, which also owns the store chains Handelshof and hypermarket Kaufland, said Holland "made a significant contribution to the development of Lidl as the European market leader in the discount segment".
Karl-Heinz Holland was in place as Lidl’s chief executive since 2008 and drove its growth as a "hard cost-cutter".
Meanwhile, Dawid Jaschok, head of buying and marketing, is also to leave. The Schwarz Group likewise declined to elaborate on the reasons behind Jaschok’s departure.
Lidl is well-known for its no-frills approach, selling goods directly from boxes, with a strong focus on its weekly offers. More recently it has begun retailing a range of luxury products at bargain prices.
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