Lidl Ireland and Kerry Dairy Ireland formulate €2m supply deal
New €2million supply deal sees launch of the retailer’s first own brand infant formula range
Print17 September 2024
Lidl has announced a new strategic partnership with Irish food giant Kerry Dairy Ireland, an international leader in dairy innovation and sustainability, to develop a brand-new infant formula range under the retailer’s private label.
Kerry Dairy Ireland has been a longstanding partner to Lidl Ireland for more than two decades and this latest collaboration represents a new supply deal worth €2 million between the Irish brands.
With a 50-year history of innovation and expertise in the creation of healthier, tastier and more sustainable products, Kerry Dairy Ireland blends science and nutrition expertise to pioneer food solutions that are nourishing and sustainable.
Commenting on the new supply deal, Tim Gault, commercial director, Kerry Dairy Ireland, said: “Kerry Dairy Ireland has been a strategic partner and supplier to Lidl Ireland for over 20 years and we’re proud to continue building on this partnership.”
Expanded partnership
Lidl Ireland has expanded its partnership with Kerry Dairy Ireland to develop its first own-brand infant formula range, offering greater choice to parents.
The range is manufactured at Kerry Dairy Ireland’s site in Charleville, Co. Cork.
Kevin Duffy, chief commercial officer, Lidl Ireland & Northern Ireland, added: “We know that cost is a significant challenge for many parents choosing to include formula within their baby’s feeding routine.
“That’s why Lidl has developed its own-brand infant formula range, to offer parents greater choice and accessibility to infant milk and follow on milk at market-leading value.”
Suitable for both combination with breastfeeding and bottle-fed only babies, Lidl’s infant formula range is available now in Lidl’s 223 stores across the island of Ireland.
Read more: Lidl Ireland expands partnership with Golden Bake in €6m supply deal
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