Lidl Ireland expands partnership with Golden Bake in €6m supply deal
The deal also includes plans to distribute these cookies in Italy and the Czech Republic early next year
Print15 August 2024
Lidl Ireland has awarded Dublin-based bakery manufacturer Golden Bake an expanded supply deal worth €6 million to supply its much-loved in-store bakery with three flavours of soft bake cookies.
The deal sees the popular bakery item, previously sourced internationally, replaced with a new and improved recipe produced locally in Dublin.
Golden Bake’s cookies will also be available at Lidl stores across Italy and the Czech Republic early next year as part of an export deal secured as part of the contract, bringing a taste of home to international audiences.
Ready-to-bake
Established in 1987, Golden Bake is the largest producer of fine puff pastry and ready-to-bake goodies in Ireland, operating from its site in Coolock, County Dublin to produce a wide range of treats, from light and flaky Jambons® and sausage rolls to crumbly cookies.
The new contract with Ireland’s leading discount supermarket retailer is the largest value contract yet for Golden Bake, having grown from supplying Lidl with just one product line in 2018, to growing its contract value in the last year alone from €1 million to a tasty €6 million.
Its latest line will see Golden Bake’s white chocolate, double chocolate and triple chocolate cookies sold in Lidl’s 220 stores across the island of Ireland from next month, priced at €2.39 for a bag of four cookies, freshly baked in-store every day.
“At Golden Bake, we pride ourselves on producing the highest quality range of baked goods in Ireland, utilising locally sourced ingredients where possible and decadent recipes for unbeatable taste,” said Robin Jones, chief executive officer, Golden Bake.
Jones notes that Golden Bake has been working closely with Lidl over the last six years and in that time, they have been lucky to grow their range and expand into new areas.
“As a retailer committed to working with Irish suppliers, it’s been great to work with Lidl on replacing one of its most popular product lines with our own offering and to have that true partnership approach, working with us and being open to new innovations to deliver the best quality products that customers really want.”
New technology
In the last number of years, Golden Bake has invested in innovative new technology to meet increasing production demands with a focus on sustainability, whilst maintaining high quality output.
Golden Bake has recently completed a €10 million investment, which will both increase its manufacturing capacity and reduce its carbon footprint by more than 50 tonnes per annum.
“As a retailer committed to supporting the local agri-food sector, we always looking to how we can grow our business with local Irish suppliers where possible, so I’m very proud to confirm this expanded new deal with Golden Bakes and switch to a 100% Irish product which oozes flavour and quality at unbeatable value,” said Ciara Moran, buyer, Lidl Ireland and Northern Ireland.
New recipe
Moran notes that the new recipe has proven a real hit with customers already at their trial stores in the Mullingar area and all Lidl shoppers will now be able to get their hands on the new and improved freshly baked cookie range.
Lidl Ireland procured a record €1.6 billion worth of goods and services from Irish suppliers and business partners in 2023.
A total of €1.1 billion worth of goods was procured from the Irish agri-food industry, with €800 million staying within Lidl Ireland’s operations to be sold through its local store network and more than €300 million exported internationally through Lidl’s network of stores showcasing the best of Irish produce on the global stage.
Read more: Lidl Ireland to open new store in Newcastle
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