Lidl unveils ‘Vino Sensoria’ wine tasting experience in Dublin
Lidl’s exclusive ‘Vino Sensoria’ pop-up in Dublin invites wine lovers to explore a sensory journey in complete darkness, hosted by master of Wine Richard Bampfield
Print9 October 2024
Lidl is set to bring a sensory and immersive experience to wine enthusiasts and sip seekers of Dublin with the arrival of ‘Vino Sensoria’ this November.
Aspiring wine connoisseurs will be treated to a full sensory experience, hosted by Lidl’s Master of Wine Richard Bampfield, as they put their taste buds to the ultimate test in this unique wine tasting experience – completely in the dark.
Vino Sensoria
The exclusive ‘Vino Sensoria’ pop up experience will take place in the heart of Dublin City for a limited time at 110 Grafton Street from Friday, 8 November until Sunday, 10 November with 100% of ticket sales going to Lidl’s charity partner.
Guests will experience the shock and thrills of the Discombobulator where senses will be heightened as budding wine enthusiasts embark on a journey to deconstruct the experience of visually appraising wines and engage in a scent safari that will tantalise the senses.
Moving to the shadows of the Tasting Room, guests will be plunged into darkness and a world where taste buds are tingled and perceptions challenged.
Curated collection
Guests will sip their way through a carefully curated collection of sparkling, red, white and rosé wine by Lidl Ireland, guided by Richard Bampfield MW, whilst submerged completely in darkness.
The experience culminates in the Lumina room, where wines are revealed and visitors can select their favourite tipple to enjoy.
“By tasting in total darkness with no distractions, tasters can concentrate fully on the wine in the glass and reach a better understanding of their own tastes and palate,” said master of wine, Richard Bampfield.
According to Bampfield, guests will leave with a new-found appreciation of high quality wine selections that won’t break the bank
Tickets for Vino Sensoria are €15 (excluding booking fee) and are available to purchase now here.
100% of ticket sales will be donated to Lidl Ireland’s charity partner.
Read more: Lidl Ireland wins Retailer of the Year at Irish Quality Food Awards 2024
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