Marketing bites

At the recent launch of Maxol and Aware community Mood Walk were Karl Hickey, Mary O'Toole, Jennifer Betts, Sue Cross and Drew Flood which took place at Maxol Ringsend

Maxol raises almost €1,500 in a day in aid of charity partner Aware - and other news for FMCG marketers

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Maxol raises almost €1,500 in a day in aid of charity partner Aware

At Maxol Ringsend for the recent launch of Maxol and AWARE community Mood Walk were Susannah Jackson, Catherine Kelly, John Kelly, Drew Flood, Lucianne Killeen, Karl Smith, Asad Chowdry, Margaret Smith and Jane Randall which kicked off atMaxol Ringsend.  

Maxol is thrilled to announce that the company has raised almost €1,500.00 for charity partner Aware, thanks to the teams at Maxol The Crossings in Naas, Maxol N7 Services and Maxol Ringsend. The first of the Mood Walks took place in Dublin, starting at Maxol Ringsend and saw walkers take a route from the Maxol Ringsend station to Martello Tower in Sandymount and back, a distance of approx. 5 kilometres.

The second 5k community Mood Walk took place at the same time at Russborough house, Co Wicklow, organised by the teams at the Crossings and Maxol N7 Services. The aim of the new community Mood Walks is to help raise vital funds for Maxol’s charity partner Aware while encouraging members of the community to come together for a good cause.

Fulfil launches four new fan-created flavours & celebrates with a unique pop-up shop

Fulfil, Ireland’s top selling vitamin and protein bar, celebrated the launch of four new fan-created flavours by popping up a standout pop-up shop at 53 South William Street in Dublin. The exclusive media launch event had many of Ireland’s familiar faces in attendance, eager to taste the new, innovative flavours. For more information, find Fulfil on Facebook and Instagram Fulfil_nutrition @FULFILnutrition Twitter @fulfil Snapchat @Fulfil.

New Boatyard Gin launched in Northern Ireland

Boatyard Gin has been launched by a new craft distillery in Northern Ireland which also has plans to produce Irish whiskey and vodka. The new gin – Northern Ireland’s fourth in the past five years, has been established at Enniskillen, county Fermanagh by three industry specialists. Boatyard Gin (ABV 48% and available in distinctive 70cl bottles), is the brainchild of Fermanagh native man Joe McGirr (who has worked for over 15 years with Glenmorangie and Moet Hennessy), who teamed up with Darren Rook, a founder of London Distillery Company, and Greg Dillon, another with significant industry experience.

It’s the sack for RubyBlue Potato Vodka at Dublin Airport

Northern Ireland’s RubyBlue Potato Vodka has launched a unique gift pack that features the drink in a specially designed Irish potato sack. The new sack is the result of a repeated request by The Loop duty-free shop at Dublin International Airport for special packaging for customers. The RubyBlue range of award-winning fresh fruit liqueurs in Chilli Pepper, Wild Blueberry, Cranberry and Blackcurrant flavours is also available to purchase before passengers fly; made from carefully selected berries, fruits and botanicals from the countryside.

Swizzels launches spooky selection of sweet treats for Halloween

Iconic confectionery brand, Swizzels, has launched a variety of fun Halloween themed sweets that are perfect for Halloween sharing occasions, from ghoulish parties with friends and family to trick or treating. These include the Scary Mix Bag of individually wrapped Swizzels favourites like Halloween themed Drumstick Lollies, Double Lollies And Fruity Pops (Rrp: €2.49) Brand new for 2016 is the limited edition Drumstick Squashies in an Orange And Blackcurrant Flavor (Rrp: €1.50) What’s More, the always popular Swizzels Variety Packs Of Chew Crew, Bumper Bag And Lots Of Lollies are also available for Halloween.

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