Marketing bites
Flogas to sponsor a key race at Hennessy Gold Cup Day - and other news for FMCG marketers - for the week 13/01/2014 - 19/01/2014
Print19 January 2015
Flogas to sponsor a key race at Hennessy Gold Cup Day
Flogas is delighted to announce its sponsorship of one of the key races at the upcoming Hennessy Gold Cup Day on 8 February 2015 at Leopardstown Racecourse in Dublin. The Flogas Novice Chase, run over a distance of two miles is one of four Grade 1 races at the meeting.
Intro-juicing Pure Green’s new ocean drink
Masters of the super-healthy, 100% natural juice range, Pure Green, has a new addition to add to its cleansing range with the introduction of Ireland’s first Ocean Juice – Marine Green. The new blend contains nine ingredients – Spinach, Broccoli, Cucumber, Ginger, Avocado, Apple, Celery, Lemon and the ultra-nutrient rich product Marine Phytoplankton.
Check out www.puregreen.ie for further information or follow Pure Green on Twitter @puregreenjuice.
Charlie Hebdo delivery of 2,000 copies expected on Friday
Over 2,000 copies of the first ‘Charlie Hebdo’ magazine to be published following the deadly Paris shootings are expected to hit the shelves in Ireland on Friday.Between 120 and 140 newsagents and bookshops have placed orders for what will be seen as a souvenir English language edition of the magazine, which is expected to retail for €5.25 here.
Free small food business start-up seminar for Dublin
The Food Safety Authority of Ireland (FSAI) is holding a free ‘Small Food Business Start-Up Seminar’. The half-day seminar brings together experts from the FSAI and the Health Service Executive to provide assistance and advice on compliance with food safety legislation. The event takes place from 08:00am to 13:00pm on Wednesday, 28 January at Crowne Plaza Northwood, Northwood Park, Santry, Dublin 9.
Booking is advised and further information is available at www.fsai.ie/events or email businessstartup@fsai.ie.
Lidl promotes Valentine’s Day gifts that ‘won’t break the bank’
Lidl says it has hand-picked the perfect selection of Valentine’s Day gifts to suit every taste and budget this year. This includes its signature fragrance Suddenly Madame Glamour (€3.49) The discounter states the perfume became a world-wide sensation after 90% of the 150 women who blind tested it said that they preferred it to a well-known designer brand over 15 times the price.
Cill Dara RFC’s Majella Mcgrath and Sharon Heffernan named the latest Wolf Blass and Leinster “Local Legends”
Last October Wolf Blass and Leinster Rugby announced the start of their “Local Legends” initiative that seeks to find the unsung heroes of the local rugby scene in Leinster. For December the unprecedented step has been taken to select not one but two people – Majella McGrath and Sharon Heffernan of Cill Dara RFC – who have done an immense amount of work for their club and rugby in the area.
The campaign continues until the end of the rugby season. Entries for January’s “Local Legend” can be sent in to wolfblass@findlaterws.ie or via www.facebook.com/wolf-blass-ireland. Entrants must be over 18.
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