Marketing bites
Moy Park wins prestigious Irish quality food award - and other news for FMCG marketers - for the week 16/09/2015 - 22/09/2015
Print22 September 2015
Moy Park wins prestigious Irish quality food award
Moy Park has been awarded a prestigious Irish Quality Food Award for its innovative Roast in the Bag chicken. Paul Burch from Moy Park said: “This Moy Park range offers consumers a convenient shelf-to-oven roast in the bag chicken, that is innovative, flavoursome and of the highest product quality. The product has proved to be hugely successful and this award is further acknowledgement of our pioneering approach to product innovation.”
Star of Spiegeltent Festival re-fuels at Wexford’s new Maxol Auto24 service station
To celebrate the announcement of Maxol as official fuel partner to Wexford Spiegeltent Festival 2015, some familiar faces, including Spiegeltent favourite Jack L, dropped by Maxol Auto24 at Trinity Street last week. All Maxol customers have the chance to win VIP festival tickets by entering the www.maxol.ie website competition; with competition entry details shown on Maxol till receipts from participating stations.
Wexford Spiegeltent Festival presented by DoneDeal, takes place from 14 – 26 October. Tickets for Jack L and all acts are available from the box office at 1 North Main St. and from www.wexfordspiegeltent.com.
Musgrave MarketPlace scoops awards for own-brand produce
Musgrave Marketplace received the best ‘Added Ingredients-Savoury Product’ award for its Musgrave Excellence Curry Sauce, and was highly commended for its Musgrave Excellence Salted Caramel Muffins within the ‘Sweet Treats Category’, in the first ever Irish Café Quality Food & Drink Awards, which took place at the Mansion House in Dublin on Wednesday, 16 September. The awards were created to celebrate excellence in food and drink product development within the Irish multiple and independent café sector.
A taste of Dublin City with Taste City Fusion
Taste City Fusion, supported by CityJet, is a brand new food and drink festival from the team behind Taste of Dublin. Taking place from Thursday 22nd to Monday 26th October next, Taste City Fusion will see the capital transformed into the ultimate gourmet destination, across a range of venues. With Christchurch Cathedral as the festival’s central hub, visitors will enjoy bespoke dining experiences, masterclasses and workshops, a street food fair, and more than 50 food and drink experiences, all dedicated to celebrating Dublin’s world-class food scene.
All festival details are updated regularly on the website, and tickets from €10 are on sale now at www.tasteofdublin.ie. *Booking fees apply
Rescue – The next generation
Rescue is launching a new range called Rescue Plus. In addition to the combination of Rescue essences, this new range will include vitamins and minerals whose health claims are supported by scientific evidence. Significant global market research* has shown that the new brand will attract new consumers through, its premium packaging and complete originality.
Rescue Plus Lozenge, the first product within the new Rescue Plus range, is being launched in the Irish market during The Natural Health Expo (RDS, 20-21 September 2015) The lozenge combines Pantothenic acid (Vitamin B5) and Vitamin B12, with the Rescue essences; retailed at an easily accessible price-point of €5.49.
*(Source: GFK Market Research Company (2015), RESCUE PLUS Research. 1,350 people surveyed in UK, Germany and US)
The Wild Geese ‘swoop’ the boards at Irish Quality Drinks Awards
The Wild Geese Exiles Premium Irish Gin has been crowned ‘Overall Gold Award’ winner at the Irish Quality Drink Awards 2015. In winning this accolade, the gin beat off stiff competition from winners in all other categories such as Ales and Beers, Ciders, Lagers, Red Wines, White Wines, Sparkling Wines, and Whiskies. As well as winning the overall award, the Exiles Premium Irish Gin was victorious in the competition’s ‘Spirits’ category.
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