Maxol hosts Madrid trip for 2023 Excellence Award winners
The awards celebrate top-performing stations for their store standards, customer experience, and community engagement
Print4 November 2024
Maxol hosted its 2023 Excellence Awards winners’ trip to Spain in September.
Seven exceptional stores were announced as the winners earlier this year and Maxol celebrated their achievements with a special trip to Madrid.
The annual scheme promotes and rewards excellence in station and store standards, customer experience, and community engagement across Ireland.
The awards took place at the 5-star NH Collection Madrid Suecia hotel in the city’s historic centre, followed by a celebratory dinner in the Tragabuches Madrid Dani García restaurant.
Maxol rewards both company-owned and independent dealer-owned service stations and standards are stringently assessed through a combination of Maxol audits by regional managers and the team from head office, along with mystery shopper visits.
Excellence Awards 2023
The 2023 Excellence Awards saw two company-owned service stations in County Wexford top the league tables, with Maxol Gorey winning the Excellence in Standards category and Maxol Killeens picking up the award for Excellence in Customer Experience.
Maxol on the Dublin Road in Dundalk won Excellence in Community Engagement for their commitment to Maxol’s charity partner Irish Guide Dogs for the Blind, as well as their local initiatives.
Maxol in Clonakilty took home the top prize, the highly coveted Store of the Year award for their top performance across all categories
The independent dealer network winners were O’Sullivan’s in Ballylynch, Tipperary awarded the Excellence in Standards award; Sheahan’s in Glenbeigh, Kerry receiving the Excellence in Customer Experience award, and Dano’s Spa Glen in Mallow, Cork took home Store of the Year and Excellence in Community engagement awards.
Nationwide network
“Providing a gold-star standard of service is vital for any business, but it is especially important when it comes to a nationwide network like Maxol,” said Brian Donaldson, CEO of The Maxol Group.
Donaldson noted that holding the ceremony in Madrid gave the winners an opportunity to network with industry peers and colleagues but also, allowed them to partake in the host Repsol’s ‘Retail Safari.’
“Our retailers got the chance to see new innovations in technology integration in Madrid and gained insight into the future of forecourt retail service on a pan-European scale.”
List of winners
Company-owned winners include:
- Excellence in Standards: Maxol in Gorey, Wexford, operated by Kevin Frayne.
- Excellence in Customer Experience: Maxol in Killeens, Wexford, operated by Tony & Sarah Butler.
- Excellence in Community Engagement: Maxol on the Dublin Road, Dundalk operated by Colin Fee.
- Store of the Year: Maxol in Clonakilty, Co. Cork operated by Shane Cantillon.
Independent dealer network winners:
- Excellence in Standards: O’Sullivan’s in Ballylynch, Tipperary operated by Martin O’Sullivan & John Malone.
- Excellence in Customer Experience: Sheahan’s in Glenbeigh, Kerry operated by Aisling Sheahan.
- Store of the Year & Excellence in Community Engagement: Dano’s Spa Glen, in Mallow, Cork operated by Donal O’Mahony.
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