Müller Light launches reformulated yoghurt range
To celebrate the launch of its reformulated range, Müller’s "Get The Good Going" campaign reveals what brightens the Irish public's day, from morning routines to small daily joys
Print22 August 2024
As part of its Get The Good Going campaign, to celebrate the launch of the newly reformulated Müller Light range, Müller asked the Irish public to reveal the things they find uplifting on a daily basis.
When asked ‘What helps to make your day brighter?’, the majority 42% said a hug or chat with a loved one, followed by a cup of tea or a coffee in peace (29%) and some kind of physical activity (20%).
Get the good going
Mornings can be chaotic at the best of times between work, school, kids and the never ending to-do list, but we still try to keep a few healthy habits to start the day off on the right foot.
Searching for tips, Müller revealed that the one non-negotiable people have to ‘Get the Good Going’ is a healthy breakfast (34%) followed by getting some fresh air to get those endorphins going (28%) and one fifth of us make our beds first thing in the morning (21%) as “otherwise your whole day is thrown off-kilter!”
However, it seems we’re not quite so zen in the mornings, as only 11% wait until after breakfast to look at their phone notifications.
When asked ‘What small win would make your day?,’ the majority (60%) said finding €10 in the pocket of a jacket you had forgotten about, 24% said waking up before the alarm goes off, and 18% said their 9am meetings being cancelled.
When asked ‘what makes you feel that little bit lighter?,’ 70% said a walk in the fresh air and 33% said sharing a problem with a friend or loved one.
It looks like we’re not quite ready to be out of the loop though, as only 12% said a social media detox, and only 14% said turning off their phone notifications for an hour.
New range
Available now nationwide, the new Müller Light yoghurt range includes added Vitamin B6, which contributes to the reduction of tiredness and fatigue, and Vitamin D which helps support the normal function of the immune system.
The reformulated recipe is also thicker, high in protein, fat-free and has 0% added sugar, ensuring consumers can still have the delicious Müller Light taste they love in an even more enjoyable way.
Read more: Müller Corner waltz back onto our screens as sponsors of RTE’s Dancing With The Stars 2023
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