New Avonmore Heart Active
Glanbia is continuing to drive growth in the premium fortified milk sector, through the introduction of new Avonmore Heart Active Milk
Print12 March 2012
Avonmore Milk has introduced new Avonmore Heart Active Milk with added plant sterols which have been proven to reduce cholesterol. This launch is part of Glanbia’s continued strategy of driving growth in the premium fortified milk sector, which is led by the Avonmore Super Milk brand.
Now Irish consumers can get cholesterol-reducing plant sterols in the one thing they have everyday – milk, with new Avonmore Heart Active. Consuming just two to three glasses everyday for two to three weeks can help reduce cholesterol by 7% – 10%.
This launch will be supported by advertising, digital, PR, on-pack adverts, and a strong focus on in-store tastings nationwide. Heart Active will also feature on Avonmore’s sponsorship of the weather on RTE and TG4.
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