Outstanding performers
As 2024 draws to a close, attention is focused on the standout products that have shaped the Irish market, from innovative launches to timeless favorites, writes Shauna Bernard
Print20 December 2024
As the year winds down, attention turns to the standout products of 2024 across a variety of segments.
These exceptional products, whether they introduce ground-breaking innovations or uphold the appeal of timeless classics, have made their mark in the Irish market by delivering quality, value, and satisfaction to consumers.
The annual review will highlight products that have resonated with shoppers, setting benchmarks for quality and carving out a niche in competitive categories. From fresh ideas that captured consumers’ imagination to well-loved staples that proved their staying power, ShelfLife highlights the brands and products that made a significant impact in 2024.
This accomplishment is particularly significant in the face of grocery price inflation, which presents a challenging retail environment. Yet, many brands not only navigated these economic pressures but also achieved outstanding sales performances, sparking renewed interest in their categories.
Magic flavour
Arán Magic Sauce
Arán Magic Sauce is a plant-based, Korean-inspired sauce made by Michelin Trained chefs, Bart Pawlukojc and Nicole Server-Pawlukojc. Handcrafted in small batches, with traditional Korean spices and ingredients, Arán Magic Sauce offers an authentic taste experience that captures the essence of Korean cuisine.
Perfect Balance of Sweet and Spicy: The sauce strikes the ideal balance between sweetness and spiciness, tantalising taste buds with a harmonious blend of flavours that enhance any dish.
Versatile Culinary Companion: Whether used as a dipping sauce, marinade, or glaze, Magic Sauce elevates a wide range of dishes, from grilled meats and stir-fries to appetisers and sandwiches.
Handcrafted in Small Batches: Carefully crafted in small batches to ensure consistency and quality, each bottle of Magic sauce is a testament to commitment, excellence and attention to detail.
An expert blend of Korean-inspired flavour all from the comfort of your home. All the hard work is done for you, you just have to open the bottle and enjoy!
Arán’s Magic Sauce is available to purchase in 250ml sized bottles priced at €5.99 each from leading independent retailers and food stores.
Spoonfuls of power
Avonmore Chicken Masala Soup
Avonmore soup, the pioneer of fresh soup in Ireland launched a new range of High Protein soups in 2024. Designed to meet the growing demand for healthy, convenient meal options, these soups are packed with flavour, naturally high in protein, a great source of fibre and gluten free.
Each bowl of Avonmore high protein soup offers a perfect balance of taste and nutrition, ideal for those seeking to fuel their active lifestyles. Whether you are looking to boost your protein intake, support muscle recovery or simply enjoy a wholesome, satisfying bowl of soup, Avonmore’s new high protein soup range provide the perfect solution.
Designed in packaging that is both eye catching and distinctive the range includes 3 delicious flavours: Chunky Chicken & Veg, Chicken Masala and Red Lentil Dahl, which were created to meet a range of flavour preferences. Made with natural sources of protein these soups are a delicious and convenient way to get more protein into your diet.
Not only are they great tasting and high in protein, the range is also gluten free making them suitable for those with gluten intolerances or anyone opting for gluten free options, without compromising on taste or texture.
The Avonmore High protein soup range are available in the chilled soup aisle in all major supermarkets across Ireland.
Grate news
Cheez It Double Cheese Baked Snacks
Due to popular demand, the iconic American favourite – Cheez-It – has finally crossed the pond, bringing the perfectly thin and crispy and totally cheesy snack to Ireland.
Guaranteed to hit the spot, they are baked with 100% real cheese while its unique curved shape gives it the ultimate satisfying crunch. And as it’s baked, not fried, the flavour packs a powerful punch.
Launching on to the Irish scene are Cheez-It Snap’d in two flavours, Double Cheese and Cheese & Chilli, in two sizes 120g and 40g. These drool-worthy snacks deliver a party for your palate with every crunch.
Ann Rose Eng, senior brand manager, Cheez-It, said: “Did you know that Cheez-It is bigger than Pringles in the U.S.? So we have big ambitions for this brand. We know Ireland is a nation of cheese lovers and we are already seeing the iconic snack being loved by consumers here. We are seeing excellent success since Cheez-It’s launch accounting for 75% of the total value growth in large sharing crisps and snacks in L12Wks1 .”
Kellanova are supporting retailers with dedicated POS, including freestanding display units, to help create theatre in-store and engage shoppers. The launch of Cheez-It will add to the range of snacks brands sold by Kellanova in Ireland including Pringles, Rice Krispies Squares, Nutrigrain, Winders and Pop-Tarts.
1 Nielsen Scantrack to 24th Nov 2024
Timeless treats
It’s time to stock your shelves with brands that resonate with customers – Irish brands with authenticity, heritage, and a commitment to quality. With its recent rebrand and recipe upgrade, Cleeve’s Irish Confectionery is a must-stock recommendation for the year ahead.
The taste of tradition
With a history dating back to 1882, Cleeve’s represents the artistry of traditional Irish confectionery. From creamy toffees and caramels to rich, indulgent chocolate bars, every product reflects exceptional craftsmanship and quality. Today’s shoppers seek premium offerings with authentic stories, and Cleeve’s delivers on both-supported by its heritage and reputation for irresistible flavour.
2025 Trends: Why Cleeve’s fits
This year’s key consumer trends include a rise in nostalgia, premium indulgence, and the demand for sustainable, locally sourced products. Cleeve’s ticks every box:
Nostalgia Appeal: Perfect for customers who cherish childhood memories of classic Irish sweets.
Premium Quality: High standards and traditional recipes ensure a luxury confectionery experience.
Sustainability: Proudly Irish, Cleeve’s prioritises local sourcing and eco-conscious production, resonating with today’s eco-aware shoppers.
Perfect for gifting and impulse purchases
The packaging of Cleeve’s products exudes nostalgia, charm and elegance, making them perfect for festive gifting, seasonal hampers, and impulse purchases. Whether it’s Valentine’s Day, St. Patrick’s Day, or Christmas 2025, Cleeve’s will be the go-to treat your customers will keep coming back for.
Retailer support
Ampersand, the Irish distributor for Cleeve’s offer excellent trade promotions, profit margins and support the brand with online social media campaigns to drive sales in-store.
Supporting Irish brands
As competition intensifies, stocking Cleeve’s will set your shelves apart. This Irish brand combines a rich heritage with modern appeal, making it a standout choice for 2025. By choosing Cleeve’s Irish Confectionery, you’re not only adding a trusted name to your lineup but also supporting Irish jobs, local businesses, and one of Ireland’s longest-standing confectionery traditions.
For more information, please contact your Ampersand representative or call the sales line on 01 4130100 to place an order.
Wicklow’s liquid gold
Fercullen Single Malt Whiskey
Powerscourt Distillery’s Fercullen Single Malt Whiskey has cemented its place among Ireland’s finest spirits! This extraordinary single malt, crafted entirely at the Powerscourt Estate in County Wicklow, was crowned Best New Irish Whiskey at the prestigious Irish Whiskey Awards 2024, held at Hinch Distillery in County Down.
First released in April 2023, Fercullen Single Malt has been celebrated for its exceptional quality and historic significance – it’s the first whiskey distilled in County Wicklow in over a century. Made with 100% malt and distilled exclusively on the Powerscourt Estate, this award-winning whiskey captures the essence of Wicklow’s rich heritage in every sip.
A year of high accolades
Fercullen Single Malt has wowed both critics and connoisseurs alike. At the International Wine and Spirits Competition (IWSC) in London, it received a Gold Outstanding Award with an impressive 98 points – the highest score ever awarded to a new Irish whiskey.
Voices behind the victory
“We are incredibly proud of all our Fercullen whiskeys, but from the very first tasting, we knew our Fercullen Single Malt was something extraordinary. It’s a milestone for Powerscourt, distilled completely on-site, and a true representation of Wicklow’s spirit,” said John Cashman, head of brand, Powerscourt Distillery.
Master distiller, Paul Corbett said:“It’s an immense honour to receive this recognition from The Irish Whiskey Awards. Judged by whiskey enthusiasts across Ireland, this award affirms our dedication to excellence. We’re thrilled to share this achievement with our amazing team and loyal supporters.”
A sip of excellence
Fercullen Single Malt Whiskey is available at an RRP of €55, distributed by Barry & Fitzwilliam or directly from Powerscourt Distillery. Ready to experience the spirit of Wicklow? Visit www.powerscourtdistillery.com to explore this remarkable whiskey.
Make 2024 the year you savour Ireland’s best new whiskey – Fercullen Single Malt!
Masters of mushrooms
Dolores & Joe Gorman
Garryhinch Wood Exotic is a long-standing family run farm by Joe & Dolores Gorman located on the banks of the river Barrow on the borders of counties Laois and Offaly. They have been in mushroom farming for over 34 years, with the last five years growing organic exotics, supplying to the Restaurants, Retail Sector, Food Service sector and Farmers Markets all across Ireland.
Garryhinch Wood Exotic’s ethos is to produce high quality organic exotic mushrooms that are tasty and appetising whilst delivering an array of health and nutritional benefits.
The farm presently grows a wide range of exotic organic mushrooms which are cultivated on wooden blocks made from trees sourced from sustainably managed forests and are grown under carefully controlled conditions and are available all year round.
It currently grows Shiitake, King Oyster, Yellow Oyster, Grey Oyster, Lions Mane, Maitake, Nameko and White Beech mushrooms. All of the mushrooms are Organic, Chemical free and are Certified by the Irish Organic Association and Bord Bia.
The business is made up of a small dedicated team of 12 people whom work as a family. Garryhinch Wood Exotic continually strives to deliver Irish grown exotic mushrooms to a very high quality and standard.
These mushrooms will definitely add abundance and flavor to any dish and Garryhinch Wood Exotic hopes you enjoy.
Protein on the go
Green Farm Cajun Chicken Breast Bites
The latest addition to the Green Farm range is the innovative Chicken Breast Bites, the ultimate on-the-go snack. Each pack is made with 100% natural ingredients and packed with 20g of protein, complete with a skewer for convenient snacking anytime, anywhere.
Available in two delicious flavours, chargrilled and cajun, the range is also allergen free. Designed to fuel on the go consumers, by offering a clean, satisfying snack option without compromising on nutrition and flavour. Whether you’re commuting, hitting the gym, or navigating the Christmas shopping rush, Green Farm Chicken Breast Bites are a quick and convenient option to help you power up your protein, no matter how busy the day.
Launched in June 2024, the Chicken Breast Bites have quickly gained popularity among consumers. To generate awareness of the launch, Green Farm created the ‘If You Get It, You’ll Get It’ campaign consisting of strategic above the line support to drive awareness, and a nationwide sampling roadshow engaging with more than 20,000 consumers. Green Farm is excited to build on this campaign in 2025!
Crisp it up
Green Isle Crinkle Chips Extra Crispy
Green Isle has announced the relaunch of its frozen chips range with a new brand identity and exciting extra crispy innovation. The new look gives the chips range its own distinctive personality within the portfolio and revitalises an iconic brand. The packaging re-design will help make Green Isle more recognisable, impactful on-shelf and easier to shop for consumers.
Driven by extensive consumer research, Green Isle discovered that today’s shoppers are looking for a superior eating experience when it comes to frozen chips. Consumers want a smoother, softer potato coupled with a crunchier, crisper exterior – and Green Isle has answered the call with its brand-new Extra Crispy Range.
The Extra crispy range gives consumers the ultimate extra crispy chip experience, the perfect addition to any family meal. You can choose from Extra Crispy French Fries or Extra Crispy Crinkle chips. They are made from carefully selected potatoes and prepared in sunflower oil. They are perfect in the air fryer, whether you’re enjoying them with your favourite meal or serving them as a snack.
Mairéad Walsh, marketing manager, Green Isle, said: “We listened to what consumers really wanted from their chips: a more satisfying, restaurant-quality, deliciously extra crispy chip, using breakthrough technology, our new Extra Crispy range ensures that your chips stay deliciously crispy long after they come out of the oven or air fryer.”
The two products currently available in the range are Extra Crispy French fries and Extra Crispy Crinkle chips. Each pack retails at €4.50. Find them in the freezer aisle.
Fusion flavours
Mala Black Garlic Peanut Rayu
East by Kwanghi, a proudly Irish-Chinese brand celebrating the fusion of Asian and Irish flavours, is excited to unveil its rebranded Spice Bag Seasoning, along with the bold Mala Black Garlic Peanut Rayu condiment, in Tesco stores nationwide. These unique products bring premium, restaurant-quality flavours into the home kitchen, perfect for adding excitement to everyday meals.
The Original Spice Bag Seasoning (€3-€3.95 / 80g Shaker Tub)
- The first-ever supermarket spice bag seasoning, launched in 2018, now with a fresh look and an easy-to-use shaker tub.
- Available in two varieties: the iconic Original and the zesty Korean Spice.
- Perfect for air-fried favourites like chips and chicken wings, bringing the crispy, salty, and spicy flavours of Ireland’s beloved takeaway classic straight to the table.
Mala Black Garlic Peanut Rayu (€6.50 / 189g Jar)
- A rich and complex condiment combining black garlic, mala spice, and crunchy peanuts.
- Ideal for enhancing noodles, and rice bowls, and as a flavourful dip for dumplings.
- Adds an instant kick and depth to any dish.
Grocery Buying Manager for Tesco Ireland, Jenni Fisher commented, “This range offers premium, restaurant-quality sauces and condiments to our customers all over the country. We are proud to support this brilliant local producer and to have another high quality Irish-made product in our ever improving range.”
Both products are crafted with only the highest quality ingredients and no artificial additives, making them the ideal choice for home cooks who want to explore Asian-inspired flavours with confidence.
Available in 58 Tesco stores across Ireland.
Find East by Kwanghi online:
Website: https://www.kwanghi.com/
Instagram – @eastbykwanghi
Facebook – East by Kwanghi
Boldly refreshing
Liquid Death has made an unexpected, yet powerful entrance into Ireland’s beverage market, bringing a refreshing twist to the way consumers view bottled water.
Sourced straight from the Austrian Alps, its rebellious, tongue-in-cheek branding has turned the traditionally “serious” world of bottled water into a lively experience.
The brand has recently been making waves across major Irish retailers like Dunnes Stores, SuperValu, Centra, BWG, where it offers both still, sparkling and flavored sparkling mountain water which appeal to health-conscious consumers, while providing a fun, unconventional experience.
Beyond appearances, the brand walks the talk on environmental impact. The company donates a portion of profits to combat plastic pollution and has embraced fully recyclable aluminum cans, which has resonated with eco-conscious buyers across Ireland.
What sets Liquid Death apart is its unique approach to marketing. Viral campaigns and collaborations with influencers and unconventional partners, has seen Liquid Death build a dedicated fan base in Ireland appealing to a wide demographic which is growing exponentially by the day.
As one of the world’s fastest-growing beverage brands, Liquid Death’s future in the Irish market looks incredibly promising. With a $1.4 billion valuation and a top three ranking in global beverage followings. This success underscores Liquid Death’s ability to connect with consumers in fresh, bold ways while remaining rooted in purpose-driven values.
Their unique blend of humor, sustainability, and high-quality hydration has established a loyal following that’s only set to expand.
Liquid Death is proudly distributed in Ireland by unifybands.ie
Unleash the legend
Monster Orange Dreamsicle
Additions might be the newest platform, but its roots are some of the deepest running within the Monster Landscape.
Additions is the home of HERO SKUs, celebrating the athletes who have become legends in their sports – sports that are at the heart of Monster culture.
At a product level, Additions offers New & Alternative Energy Formats. This line up isn’t traditional energy. It’s Full flavour, with options ranging from Full sugar to Mid and Zero sugar.
Monster Reserve Orange Dreamsicle delivers a burst of citrusy orange flavour fused with creamy vanilla bean that’s powered by the same Monster Energy blend.
Award-winning flavour
O’Donnells Fire Roasted Buffalo Wings Crisps
O’Donnells Hand Cooked Crisps have cemented its place as the top hand cooked crisp brand in Ireland, commanding a 12.1% value market share*. Over the past 14 years, O’Donnells has captured the hearts of Irish consumers with its superior quality and premium range of flavours.
The O’Donnell family hails from Seskin Farm, Co. Tipperary and has over 300 years of expertise, passed down through seven generations, perfecting the art of potato growing, yielding the finest quality hand-cooked crisps that fans of the brand have come to expect.
Proudly boasting the title of the most awarded crisp in Ireland, O’Donnells has been honoured with an impressive 12 awards this year: including four Great Taste Awards, three Irish Quality Food Awards and five Free From Food Awards. These prestigious accolades serve as a testament to the exceptional quality offered by Ireland’s favourite hand cooked crisp brand**.
It’s been a busy year for O’Donnells who have launched two brand new flavours to the market.
During the summer, O’Donnells’ delectable new flavour Fire Roasted Buffalo Wings took to the shelves. O’Donnells Fire Roasted Buffalo Wings perfectly combines bold tangy flavours with roasted spices to deliver an indulgent experience that is designed to be savoured.
The latest addition to the Crinkle Cut Furrows family is Classic Prawn Cocktail Flavour. This heavenly new flavour has been carefully crafted for your enjoyment with the perfect fusion of savoury and sweet and hints of tanginess that are guaranteed to indulge the senses.
Elevate your evenings during the colder autumnal months and unwind on the sofa with the exquisite taste of O’Donnells. Bring your friends together and you’ll be certain to impress with each bite designed to be relished.
As always, O’Donnells crisps are gluten free and suitable for vegetarians, with no artificial colours or flavours and no MSG/GM ingredients.
*Based in part on data reported by NIQ through NielsenIQ Database for Crisps & Snacks for 52-week period ending 3rd November 2024. Copyright © 2024
** 2024 Awards: 4 x Great Taste Awards and 3 x Irish Quality Food Awards, 5 x Free From Food Awards
Vitamins and more
A new delicious low-calorie blend of water, juice and tea. It’s a refreshing drink with benefits – immunity, energy and protein. Each 330ml serving contains only 34 calories, high in whey protein and delivers a range of vitamins and minerals including Vitamins B, C, D and zinc.
Immunity support: Vitamin C contributes to normal function of the immune system.
Energy release: Vitamin B12 contributes to normal energy yielding metabolism.
High in protein: Protein contributes to the growth and maintenance of muscle mass.
This drink can be enjoyed any time of the day as a refreshing thirst quencher or a meal accompaniment. It is packaged in a recyclable mainly paper based carton sourced from responsibly managed forests.
Vitamins and More is an exciting new innovation for Tirlán’s as it represents a step out of the dairy category for the Avonmore brand into the functional water space. Capitalising on the trends of functional health and well being the product is a new to the market vitamin water which uses protein as a key differentiator.
The product is now available in Super Valu, Centra and Spar stores with more to follow.
Raising the bar
Co. Armagh based White’s Oats, Ireland’s largest oat miller and breakfast cereal producer, is entering the ambient snack category with its new range of soft-baked Oaty Bars.
Well known for its extensive range of porridge oats, instant oats and granolas, White’s new Oaty Bar, extends its presence in the on-the-go breakfast category following the launch of ActivOat high in protein pots earlier in the year and marks the company’s first venture into the ambient snack category.
Made from White’s award-winning, high quality, local oats, and just five all-natural ingredients, the Bar offers a deliciously light, buttery oat snack which is packed full of fibre and free from any additives or preservatives.
For over 183 years, White’s has been committed to providing high quality, sustainable and tasty oat products, which meet the ever-evolving needs of its consumers and their increasingly busy, on-the-go lifestyles. White’s new Oaty Bars make it easier than ever to enjoy a great tasting, naturally energising treat that will leave that hungry feeling fading fast – the perfect choice for those rushed mornings, as a mid-morning boost or an afternoon pick me up.
Available in a 45g Bar and containing 196 calories. White’s Oaty Bars are available now in Tesco, Spar and Vivo stores across Northern Ireland. They will be launching in Bob & Bert coffee shops early 2025.
Just peachy
Yakult has announced a new addition to its range of fermented milk drinks – Yakult Plus Peach has been on sale from 1 September 2024.
The new drink is bursting with a juicy peach flavour to tickle the taste buds. Each little bottle contains billions of friendly L.casei Shirota bacteria, scientifically proven to reach the gut alive and increase the bacteria in the gut*. It is rich in vitamin C, which supports immunity and helps lower fatigue**. It also contains fibre that feeds the gut bacteria.
Yakult Plus Peach is fat-free, suitable for vegetarians, gluten free and contains fewer calories and less sugar***.
It is available in a fridge friendly 8 x 65ml bottle pack format, standing out on shelf in its new peachy recyclable cardboard packaging.
Yakult is supporting the launch of Yakult Plus Peach with BVOD, social, influencer and PR activity from August to engage and inspire consumers to look after their wellbeing.
Hiroaki Yoshimura, managing director, Yakult UK & Ireland, said: “At Yakult, we are dedicated to advancing the health and happiness of our customers through scientifically-backed products that taste great.
“We invest in flavour exploration because we know that taste is an increasingly important driver of purchase in our category. Our commitment is reflected in exciting options like our new Yakult Plus Peach, designed to seamlessly fit into consumers’ daily routines.”
Yakult Plus Peach is available in Dunnes, Supervalu and independent retailers across Ireland.
RRP €4.17, retail prices may vary. For further information on Yakult, visit www.yakult.ie.
On-the-go granola
Raspberry Coconut & Cashew Granola
Following on from the recent launch of the new gluten-free granolas into the breakfast category, Just Live a Little have extended their range into portion packs for on-the-go breakfast.
Just Live a Little was created to offer a healthier option for those who want to enjoy a breakfast they can feel good about. The range is gluten free, as well as supporting good gut health, and is free from refined sugars.
Bronagh Clarke, marketing director, Just Live a Little, said: “20% of consumers in Ireland actively choose to reduce or avoid gluten in their diet for many reasons, and this number is growing. Sometimes the choices in the category are restrictive in terms of taste and variety. In addition, the average granola has over 20% refined white sugar and with low nutritional quality.”
“We believe better food makes you feel better, so we only use wholegrain gluten-free oats, mixed with fruit, nuts and seeds and finished with a generous dollop of nut butter for a creamy taste. Everything is batch-baked at our own gluten-free facility in Co. Armagh.”
As well as being gluten-free and vegan, the range is also high in fibre and supports good gut health.
They also have a strong sustainability story, using only plant-based ingredients, carbon neutral oats and comes in fully recyclable packaging.
The portion packs come in a branded SRP for display on counters and are suitable for hanging on clip strips throughout stores or for dual positioning beside chillers.
Just Live a Little Granola portion packs come in two flavours with an RRSP of €1.25 for 45g:
- Maple & Toasted Pecan Granola (1-star, 2024 Great Taste Awards)
- Raspberry, Coconut & Cashew Granola
The launch is being supported by in-store media, consumer press, sampling and social media.
www.justlivealittle.com
hello@justlivealittle.com
For more information contact:
Bronagh Clarke – marketing director bronaghc@forestfeast.com
Barry Tyndall – head of sales, Ireland barry@forestfeast.com
Taste of Butlers
Butlers Chocolate Ballotin Styled Box
As we head into 2025, Butlers Chocolates continues to redefine luxury chocolate indulgence as Ireland’s #1 premium inlaid boxed chocolates brand*.
Butlers ever popular Ballotins are a must-stock, premium Irish-made chocolate gift. Available in three sizes (160g, 320g and 480g), the beautifully gift-wrapped boxes showcase a carefully curated selection of classic Butlers favourites, made for sharing and savouring. The irresistible selection inside includes white Chocolate Raspberry Heart, dark chocolate Intense Truffle and popular festive favourites including Marzipan and Orange Crunch.
Also available is The Chocolate Collection – an iconic chocolate assortment featuring a stylish and contemporary selection of chocolate truffles, pralines and caramels in 185g and 300g sizes. Presented in a smart lid and base box, boxes are adorned with bronze and gold foil art deco designs and feature a sophisticated circular aperture.
Butlers also produce an extensive range of beautifully co-ordinated solid chocolate bars to cater to everyone’s tastes in variety of delicious flavours such as 40% Milk Chocolate, Honeycomb Crisp, Salted Caramel, Mint Crunch, and vegan friendly options of Dark Almond & Orange and 70% and 78% Cocoa.
Each bar features striking on-pack iconography highlighting Butlers responsible manufacturing practices of using solar power, recyclable packaging, sustainably sourced cocoa, vegetarian ingredients, and no palm oil.
Please email the team at sales@butlers.ie for details on these or any other lines.
*(Source: Nielsen NIQ 52wk October 2024, Total Scantrak).
Smart scanning
2024 saw the global launch of the migration to GS1 Digital Link QR codes on pack for retail point-of-sale scanning.
GS1’s Ambition 2027 campaign supports retail to scan and process 2D barcodes (QR codes with GS1 Digital Link and Data Matrix codes) at point-of-sale, by the end of 2027.
Retailers and brands across the globe support the transition to QR Codes powered by GS1 with pilots and live implementations already in place. QR codes for consumer engagement can sit on pack today alongside traditional EAN barcodes until the migration is complete.
QR Codes with GS1 standards on products worldwide enable manufacturers and retailers to provide new, powerful digital experiences, engaging consumers and shoppers as they interact with products.
Consumers and regulators are today demanding more product data and transparency. With a simple scan using a smartphone individuals can access a wealth of information such as usage and safety instructions, ingredients, nutrition, certifications, recycling, and more.
The transition to GS1 QR codes is a strategic opportunity to enhance brand perception, loyalty and to foster a higher level of engagement and trust between consumers and brands.
www.gs1ie.org/2d-barcodes
Trusted experts
Electronic shelf labels
Since 2013, PCS has been a trusted partner for Ireland’s leading retail, grocery, and hospitality businesses. We provide intelligent, sustainable cash management solutions that enhance security, streamline processes, and reduce administrative tasks by up to 95%.
In partnership with SESAMI, a global leader in cash optimisation technologies, PCS offers advanced solutions such as SafePay, a secure closed cash handling system, as well as cash deposit and recycling systems. These solutions are designed to increase efficiency and provide peace of mind for businesses managing cash of all volumes.
PCS is also transforming the Irish market with cutting-edge electronic shelf labels (ESLs) through our partnership with SOLUM, a global leader in ESL technology. These digital labels enable real-time price updates, reduce manual workloads, and improve the overall shopping experience.
Whether you need to optimise cash management or modernise store operations, PCS delivers proven solutions tailored to your needs.
Learn more at www.pcsgroup.ie or contact us on 01 561 6000 to discuss your requirements.
Read more: Celebrating 2023’s hero brands
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