Read the latest issue of ShelfLife | February 2021

This month, our cover interviewee is Mace sales director Daniel O’Connell, who outlines the symbol group’s latest plans for growth up to 2024 as well as highlighting Mace’s latest store design. This is demonstrated in full in a store profile of Mace Black Bull in Drogheda, where retailers Jewel and Liga Akber have received an enthusiastic response from locals to their fresh new changes.

Elsewhere, Fionnuala Carolan speaks to convenience retailers who are pioneering online deliveries and working with third party services to develop an offering that works for all. Our marketing expert Colin Gordon also takes a look at the changes Covid-19 has wrought on the market and outlines how to mount an effective response to consumers’ new shopping patterns.

Our HR and Recruitment Advisor columns this month likewise focus on adapting to a Covid-altered world. The HR Suite’s Caroline McEnery highlights the importance of continuing to review staff members’ performance at a time when many businesses’ typical goals have changed. Meanwhile, Excel Recruitment’s Barry Whelan examines how technology can help ensure every team member has their say when navigating remote working.

As always, our category features provide an in-depth look at the trends, brands and developments driving sales in-store, with this month’s issue focusing on the frozen foods and protein products sectors. We also outline the tempting confectionery innovations that will be piquing your customers’ interest in the weeks leading up to Easter.

Read the Digital Edition of February’s ShelfLife below: