Sky becomes sales agent for Racing UK

Sky’s new Racing Pack offers around 10,500 races in 2014 delivering an average of around eight hours’ racing coverage a day from all 58 UK racecourses and 26 Irish tracks.

In order to help boost daytime trade still further, Sky has become the exclusive sales agent for Racing UK’s commercial TV service on satellite alongside its existing ‘At The Races’ coverage.

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Racing UK shows top-clss action from 33 of the leading racecourses in the UK including Cheltenham, Aintree, Newmarket, Epson, York, Newbury, Goodwood and Sandown with Ascot joining the channel in 2014.

This latest move allows Sky’s licensed customers to feature full coverage of every UK and RoI race at every racecourse through a discounted ‘Racing UK/At The Races’ Racing Pack subscription.

Licensees with two screens can simultaneously show both dedicated horse-racing channels to guarantee a race every few minutes.

The move serves as a strong opportunity for publicans to boost profits. Only a fraction of the sport (5%) is shown on terrestial TV.

Sky’s new Racing Pack offers around 10,500 races in 2014 delivering an average of around eight hours’ racing coverage a day from all 58 UK racecourses and 26 Irish tracks.

Horse racing also pulls in crowds at the weekend and around major race meetings such as Cheltenham and Punchestown, helping to drive additional drink and food sales, points out the company.

?“Horse racing is a strong profit driver for pubs and clubs and with our new Racing UK offering we now provide 361 days of coverage a year” commented David Rey, Managing Director of Sky Business.

Richard Fitzgerald, Chief Executive of Racecourse Media Group, the parent company of Racing UK, added, “Racing UK has enjoyed a good relationship with Sky ever since we launched as a stand-alone channel on the Sky platform in 2004 and we also have an excellent partnership with Sky Bet. We now look forward to working together in taking the sport to a new audience through the commerical service”.

Customers purchasing Sky’s Racing Pack, which will be available from October 1st, will also benefit from Racing UK’s Club Day scheme which provides more than 165 free tickets to over 33 race days every year.
Pubs and clubs can call Sky on 0818719888 to order their Racing Pack.

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