Spar Ireland wins international Digital Marketing Excellence award

Suzanne Weldon, chief marketing and communications officer, BWG Foods and Helen Lalor, marketing manager, Spar Ireland were presented with the award by Tobias Wasmuht, CEO, Spar International and Justin Rhodes-Harrison, Spar International marketing manager

Suzanne Weldon, chief marketing and communications officer, BWG Foods and Helen Lalor, marketing manager, Spar Ireland were presented with the award by Tobias Wasmuht, CEO, Spar International and Justin Rhodes-Harrison, Spar International marketing manager

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Spar Ireland has announced that it won a Digital Marketing Excellence award at the Spar Connected Retail Conference 2024 recently took place in Gran Canaria.

The award reflects the comprehensive social media strategy across a range of platforms based on four key content pillars which incorporated iconic retail trade moments and embraced the humour for which Spar Ireland’s advertising is known.

Social media strategy

Among the campaigns highlighted from Spar Ireland’s extensive social media strategy were Spar ‘Finding Christmas’, the Spar ‘Rome Comforts’ athletics campaign featuring Rhasidat Adeleke and Israel Olatunde and the SPAR ‘Chicken Fillet Roll or Cake’ campaign.

Suzanne Weldon, chief marketing and communications officer, BWG Foods and Helen Lalor, marketing manager, Spar Ireland were presented with the award by Tobias Wasmuht, CEO, Spar International and Justin Rhodes-Harrison, Spar International marketing manager.

Read more: Kellie Harrington and Spar announce Stay in the Game winners 

Read More: spar

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