SuperValu to sell 115,000 pumpkins this Halloween
Between carving and cooking, SuperValu expects consumers to purchase 30% more pumpkins this Halloween
Print15 October 2014
SuperValu has announced that it expects to sell 115,000 pumpkins this Halloween; a 30% increase compared to 2013.
Available in all 223 SuperValu stores nationwide from this week, pumpkins will retail at €3 for a giant pumpkin; €2 for large pumpkins and €1 for medium size. This is the seventh year that SuperValu will sell Keeling’s Irish pumpkins, grown by Oisin O’Gradaigh on 4.5 hectares of land in Castlebellingham, Co. Louth, and with the recent fine weather, it has been a bumper crop.
Martin Kelleher, managing director, SuperValu, said: “Demand continues to grow for this Halloween staple and we are delighted to be able to provide SuperValu customers with the quality and value they expect once again this Halloween. As the number one supporter of the Irish food industry, SuperValu works with over 600 local Irish suppliers like Keelings; more than any other retailer in the country. We purchase almost two billion worth of goods produced or sourced in Ireland annually, helping to protect 30,000 jobs in the economy. By shopping with SuperValu, customers are helping to ensure that up to three times more money stays in the local economy compared to international supermarkets.”
Oisin O’Gradaigh, pumpkin grower for Keelings, said the group had achieved “another good season with an excellent skin finish on our crop”.
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