Tesco still on top in latest Kantar figures
Tesco has retainined the top spot in the latest supermarket share figures published by Kantar Worldpanel, while the other major retailers continue to jostle for new and existing shoppers
Print6 July 2015
The latest supermarket share figures, covering the 12 weeks up to 21st June in Ireland, show a year-on-year growth in sales of 0.9% across the market. Tesco has retained its place as Ireland’s number-one retailer with a 25.1% share of the market, despite a decline in sales of 3.3%.
Dunnes Stores demonstrated a stong performance, with a growth in sales of 6.3% and an increase in market share to 22.2%, up from 21% in the same period last year.
Sales at SuperValu grew by 0.6%, just below the average, while its market share held steady at 24.7%.
Aldi and Lidl’s growth continued to recruit new shoppers, with their household penetration now standing at 63.1% and 65.1% respectively – ahead of Dunnes Stores’ 63%. Lidl also outperformed Dunnes in growth, with an increase in sales of 6.4%. However, the discount retailers’ growth in shopper numbers is also slowing: 28,000 new shoppers visited Aldi compared with 80,000 in the same period last year, while Lidl’s 6,000, a significant decrease on 53,000 in the same 12 weeks to June 2014.
“As the discounters become more established in the market, year-on-year growth is harder to win,” says Cliona Lynch, Insight Manager at Kantar. “While both Aldi and Lidl are till seeing a strong performance in gains and market share, the landscape is becoming more competitive. The impact of Dunnes’ vouchering campaign has given it a strong boost this period.
SuperValu remains a strong contender for the number one spot,” she added, “but Tesco’s plan to turn around performance could continue to help it regain ground and firmly re-establish its lead.”
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