White Claw’s Variety 8 Pack returns
The variety pack drives trial among consumers and increases basket size
Print9 August 2022
Due to popular demand, the White Claw Variety 8 Pack has returned to Ireland this summer to deliver some of Ireland’s favourite flavours; Black Cherry, Mango, Natural Lime and Raspberry in one convenient eight pack.
White Claw boasts the finest natural ingredients; a blend of sparkling water, gluten-free triple distilled spirit, and a hint of natural fruit flavour with only 95 calories per can. With no artificial sweeteners and an ABV of 4.5%, White Claw Hard Seltzer delivers a wave of pure refreshment.
Last summer, White Claw Variety Pack outsold all other Hard Seltzer SKUs by more than 2.5 times in both Value and Unit ROS, making it the number one for value delivery in Ireland.
White Claw hard seltzer is already the number two Ready To Drink (RTD) can brand for volume in Ireland. It has become a cultural phenomenon with fans generating over 4 billion impressions and 46 times more social media mentions than competing brands in the USA.
Flor Prendergast, market director UK & Ireland said: “Last year, we had an incredible response to our Variety 8 pack, so we’re delighted to have the opportunity to reintroduce the product to our Irish customers. A White Claw Variety 8 pack is a great way to promote trial of our brand among consumers as well as offer their favourite flavours in one convenient pack.”
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