Wide Eye Outdoor delivering data led advertising
Each Wide Eye Outdoor Adtower unit is equipped with a sensor collecting anonymous live data while remaining fully GDPR compliant
Print2 November 2022
Wide Eye Outdoor’s Adtower Network is Ireland’s largest in-store digital advertising authority and provides revenue generation opportunities for retailers.
Working in partnership with stores nationwide, it leverages the value of your customers through advertising revenue and with real-time shopper insight.
Each Wide Eye Outdoor Adtower unit is equipped with a sensor collecting anonymous live data while remaining fully GDPR compliant. Customer analytics can be made available for any or all campaigns and include audience impressions, demographics, attention duration and dwell time.
Its existing retail media networks can be seen in high impact locations like Supervalu, Centra, Eurospar, Spar, Mace, Londis as well as forecourt retailer Maxol, Circle K and independent symbol groups.
For brands keen to further tap into people’s journeys beyond retail, Wide Eye Outdoor digital engagement points can be purchased in pubs, cinemas, gyms and at Certa petrol pumps. As Ireland’s largest Digital Out of Home network, Wide Eye Outdoor has more than 1,000 Digital Screens nationwide and reaches an audience of 200 million each year.
Commercial director Eoin O’Connor explained: “Strategically placed from path, to point of purchase, Wide Eye Outdoor offers brands the opportunity to influence at all stages of the sales funnel, from awareness through to the sale itself. We can optimise client’s creative content with our larger premium screens, and right through to last-minute decision-making nudges.”
“By selecting locations throughout Wide Eye Outdoor networks, brands are able to intercept the audience they wish to target at multiple touch points across people’s daily journeys. Furthermore, the ability to leverage dynamic pre-designed content according to triggers like daypart, weather or specific events enables Wide Eye Outdoor to work with clients in developing even more memorable content.”
Eoin O’Connor concluded: “Contextual, engagement led advertising with location specific data, presents a game-changer for on-site communication with shoppers at scale. And for Wide Eye Outdoor, our insights, location led, audience led, and data led tools allow us to move from simply selling screens to providing impactful and memorable engagement opportunities for our clients.”
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