XL Ireland introduces new mascot, Briosca the Irish Wolfhound
Print29 April 2024
XL Ireland has recently unveiled its brand new mascot, Briosca to the public.
According, to the retailer Briosca was created to become a key brand personality that aligns with brand values – local, Irish, community – and encourage customers to support their local store.
The competition
XL noted that the best way to launch Briosca is to tell his story.
Therefore, from 29 April, there will be an interactive activity pack available in participating stores featuring a colouring book version of Briosca’s story and an unmissable competition.
One national winner will receive a prize of a two-night family stay in Westport, Co. Mayo and a private beach walk with real life Irish wolfhounds.
For more details on this competition or to keep up to date with Briosca’s adventures, keep an eye on the XL Ireland Facebook page https://www.facebook.com/
Read more: Q&A with…Paul Bealin, sales director, XL Retail Group
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